This Week's Marketing Updates

TL;DR

• TikTok Launches Search Ads: TikTok just rolled out its new Search Ad Campaign, giving advertisers more control over how they show up in search results.
• Google Retires Cache Tool: Google has officially shut down its Cache feature, which allowed people to view old versions of websites.
• Nespresso’s Recycling Push: Nespresso teamed up with Accompany Creative for a Climate Week NYC campaign focused on the recyclability of its aluminum pods.
• Sour Patch Kids’ “Sour Translator”: Sour Patch Kids created a fun “Sour Translator” tool to help Gen Z decode corporate lingo.

TikTok Launches Search Ads Update: TikTok’s latest update, the Search Ad Campaign, is here! It’s designed to help brands show up directly in search results, offering more control over how they appear to users. Right now, the feature supports Traffic and Web Conversion objectives, which means businesses can tailor their campaigns to either bring in more clicks or optimize for performance, depending on their goals.

谷歌 Says Goodbye to Cache: Google has officially turned off its Cache tool, which used to let people access older versions of web pages. The change began earlier this year when Google stopped including cache links in search results.? For those who still need a way to see older site versions or pages that are temporarily down, Google is pointing to alternatives like the Wayback Machine. Some users have also noticed that Bing still offers a cached page option, so that could be another solution if you’re looking to dig into web history.

Nespresso’s Recycling Push: Nespresso is highlighting the importance of recycling with a new campaign launched during Climate Week NYC. Partnering with Accompany Creative , Nespresso is spotlighting the sustainability of its aluminum pods and how they make it easier for customers to recycle through drop-off programs and mail-in bags. With other brands like Keurig recently getting hit with fines over misleading recycling claims, Nespresso is taking the chance to set itself apart and show its commitment to real sustainability.

Sour Patch Kids’ “Sour Translator” Campaign: Sour Patch Kids is bringing some humour to the workplace with its new “Sour Translator.” The app translates corporate lingo into straightforward language, making it easier (and more fun) for Gen Z to understand workplace talk. It’s a tongue-in-cheek approach that’s on-brand for Sour Patch Kids.?