The week's hottest news from ELEVES
Sales, marketing and customer success teams need to be aligned in B2B SaaS organizations. This helps companies grow, but also to retain net revenue and sell deeper into existing accounts.
One really successful, though not so easy to create, Growth Loop is the Viral Loop. Not to be mistaken with Viral Marketing - which is creating highly shareable?content or WOM, that leads to high brand recognition/awareness.
The idea of conducting a creative refresh is pretty simple. When your ads aren’t performing super well anymore, update both your copy and creatives in some form or fashion, to see if the changes will help them perform better. But the execution, was not so straightforward.
The “art” of product management matters more than the “science” over the long term. Fall in love with problems, not solutions. Betting on the right trend is like strapping yourself to a rocket ship
Data-driven digital marketing is a concept wherein companies use data from their customers in order to predict their needs, wants, and possible behaviours?in the next few years and to also stay one step ahead of?competitors.?