This Week's Amazon News: Amazon Unboxed's Biggest Announcements, TikTok Shopping, And More
6 of The Best Announcements at Amazon Unboxed & Why They Matter
Amazon's annual Unboxed event unveiled major advertising innovations including AI-generated creative images, simplified analytics in Amazon Marketing Cloud, self-serve TV ads, enhanced measurement with consideration metrics, and expanded reach for Sponsored Products outside Amazon.?
How Amazon and Tiktok are Expanding the Reach of Creator Ads with Programmatic
Amazon and TikTok recently unfurled advertising products that will expand the reach of influencer content through programmatic advertising, which heralds the rise of creator-made ads from phones to billboards. The hope is the platforms will help measure these ads and finally connect content to commerce, according to advertisers.
In the New World of Beauty, Community is the Core and Technology is the Enabler
Because consumers are gravitating to digital channels and platforms to seek out these moments of joy, brands have a new, dynamic vehicle for connecting with consumers, cultivating passionate communities and creating innovative experiences using technology.?
How TikTok is Becoming a Mainstream Holiday Shopping Tool
According to a new survey of U.S. consumers from DTC eCom company ESW, 53% of respondents ages 18-29 (including older members of Gen Z and the youngest millennials), will use TikTok as a holiday shopping resource, and 25% will leverage TikTok to source specific gifts.
Amazon Case Study: Envision Horizons Boosts BUXOM Visibility
Strategic use of Sponsored Brands, Products, Display and Amazon DSP enabled beauty brand BUXOM to exceed campaign benchmarks for impressions and ROAS with assistance from Amazon partner Envision Horizons.
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eCommerce News From Industry Experts
Amazon Asks Court to Dismiss FTC’s ‘Dark Patterns’ Claims
Amazon this week hit back against the Federal Trade Commission’s “dark patterns” lawsuit, filed in June at the U.S. District Court in the Western District of Washington.
The FTC alleges deceptive practices around Prime membership enrollment, auto-renewal and cancellation. Last month the agency amended its lawsuit to add the names of three Amazon executives and details from internal company documents.
Amazon Unveils New Human-Shaped Warehouse Robot, More Powerful Drone
Amazon announced Wednesday it had begun testing a bipedal robot in its BFI1 experimental facility. The robot is in the very early stages of development, so it'll be some time before it is on operational warehouse floors. The robot, named Digit, will help its human counterparts with tote recycling, Amazon said, picking up and moving empty totes once all items have been removed.
eCom Beauty Brand Spotlights
Glossier Talks Sales, Sephora and Beyond
Glossier, Inc. ’s buzz was always bigger than its actual business. Now, with new chief executive officer Kyle Leahy and an all-female, diverse C-suite at its helm, the onetime direct-to-consumer darling appears to be closer than ever to aligning those two factors. After a difficult couple of years, the brand is on track to make $100 million in sales in its first year at Sephora.
Lessons from e.l.f. Beauty and creator Chris Olsen on authentic creator marketing
E.L.F. BEAUTY 's "Make up over Makeup" campaign with creators Chris Olsen and Ian Paget focused more on an authentic conversation versus product placement, showing how brands can take an innovative approach to influencer marketing. The campaign's success demonstrates the importance of aligning with creators' own brands, making content specifically for social platforms, and staying on top of trends as a content consumer.
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