This Week's Amazon News: Amazon Teams Up With TikTok, Reaches $50B Ad Milestone, and Races Walmart for Instant Delivery
Amazon Deals Expands to TikTok and Pinterest ?
Amazon has expanded its "Deals" feature to TikTok and Pinterest, allowing users to purchase Amazon products directly within these apps. This move follows similar partnerships with Facebook, Instagram, and Snapchat, aiming to create a seamless shopping experience across popular social media platforms.
TikTok Shop Is Coming For Beauty E-Commerce. Will It Last? ?
TikTok Shop has rapidly become a major force in beauty e-commerce, ranking 9th among U.S. online beauty retailers. Despite regulatory uncertainties, its success is expected to continue, with brands increasingly investing in the platform's unique combination of entertainment and shopping.
Amazon Advertising Earned $50 Billion Over The Past 12 Months Amazon's advertising revenue hit $12.8 billion last quarter, totaling $50 billion over the past year. While sponsored product listings dominate current ad revenue, Amazon sees major growth potential in video advertising and connecting TV ads to direct business outcomes.
Who’s Faster? Amazon and Walmart Race to Meet Demand for Instant Delivery ?
Amazon and Walmart are competing to offer faster delivery, with both seeing increased customer spending from speedier fulfillment. Amazon currently leads in market share and delivery speed, but Walmart is rapidly expanding its quick delivery options globally.
See How RMS Beauty Used Amazon Top Deal Placements to Drive Sales?
Leveraging Amazon's Top Deals placement on Prime Day 2023 drove a 1,655% increase in sales on day 1 and a 1,280% increase on day 2 compared to average daily sales. RMS Beauty attracted over 39,000 sessions during the two-day event, boosting visibility and brand awareness. Key Takeaways: How To Drive Long-Term Impact from Prime Day...
Post From Laura Meyer :
The Estée Lauder Companies Inc.'s launch of Clinique on Amazon in March serves as an excellent case study of what makes a successful launch. This launch is particularly noteworthy given the company's history: for years, Estée Lauder resisted selling on Amazon. However, when Clinique finally decided to enter the Amazon marketplace, they went all in and did it flawlessly. ? The outcome of the launch:?
Post From Caroline Grace :
Forget Whole Foods and Target for a second. The real opportunity for emerging CPG brands right now? Independent retailers. Here's why I believe independents can be a secret weapon:
Independents prove your ability to build relationships, sell consistently, and deliver on time. They're not just a stepping stone, but a launchpad for learning and sustaining your business. Chain retail leap is necessary eventually, but independents form your foundation.
Post From Liran Hirschkorn :
A partnership between Amazon and TikTok?? I never thought we would see the day.? This has been an internal fight at TikTok between the shop team, which wants sales on TikTok Shop, and the ads team, which wants to grow ad revenue.?I guess the ad revenue won.? TikTok users will be able to link their account to their Amazon profile and check out without leaving the app.? A few months back, Amazon partnered with Pinterest, Meta, and Snapchat to do the same thing.?They will have all of the information they need, including price, shipping time, and Prime eligibility.? The writing is on the wall:?Social Commerce is here to stay.?The first phase will likely be just like Meta, where Amazon runs the ads.?But there's no doubt that brands will be able to use Sponsored Display and DSP ads to run Amazon ads on TikTok and get full attribution when users have their accounts connected.? I believe this will also apply to whitelisted creator content from creators' accounts.?If so, it becomes even MORE important to have a network of creators for your Amazon brand. ?
Post From Global Cosmetic Industry :
You're not imagining it: everyone is getting in on the dermocosmetic skincare action. It's no surprise. The sector's growth has continued outpacing the growth rate of overall U.S. skin care for the past few years.? So, while dermocosmetic brands have become the standard for safety and efficacy, dermocosmetic-adjacent ones have also begun adopting a similar positioning, tapping into motivating factors like clinical results, claims and, most importantly, scientific consensus.? In our latest report from Euromonitor International's Olivia Stelmaszczyk, we'll look at:
Get the full free report here: https://lnkd.in/gcsFddNR ?
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