This Week's Amazon News: Retail Media Networks are Exploding, Amazon Wants Customers to Pay for Alexa Subscription, Netflix Grows Ad Business

This Week's Amazon News: Retail Media Networks are Exploding, Amazon Wants Customers to Pay for Alexa Subscription, Netflix Grows Ad Business


Walmart Beefs Up Its Third-Party Marketplace To Further Take On Amazon Walmart is expanding its third-party marketplace with new features, including Premium Beauty brands and a resale platform, to compete with Amazon. The company is leveraging its physical store network and enhancing logistics to attract more sellers and customers, aiming to grow its e-commerce business which saw 22% growth in U.S. online sales last quarter.

Read More →


Retail Media Networks Are Exploding, But They Lack Critical Infrastructure

Retail media networks are experiencing rapid growth, yet face challenges due to insufficient collaboration, data customization, and standardization across platforms. While many retailers are launching their own networks, the lack of consistency in methodologies and infrastructure creates difficulties for brands and agencies aiming to advertise effectively across multiple retail media channels.

Read More →


After a Decade of Free Alexa, Amazon Now Wants You to Pay ?

Amazon plans to introduce a paid subscription version of Alexa with AI-enhanced features, potentially costing up to $10 per month. This move represents a broader trend of companies charging for previously free technologies, as AI advancements provide new opportunities to monetize digital assistants and other services that users have grown accustomed to accessing without direct cost.

Read More →


Netflix Sees?150% Increase In Upfront Ad Sales Commitments Over 2023

Netflix reported a significant 150% increase in upfront ad sales commitments compared to 2023, aligning with their expectations. This growth comes alongside the announcement of partnerships for upcoming shows and movies, as well as plans to launch their own in-house ad tech platform globally in 2025.

Read More →


Is Your Amazon Strategy Holding Your Brand Back?

Explore the strategic implications of partnering with Amazon wholesale resellers compared to managing your brand directly by working with an agency partner or moving operations in-house. This analysis delves into the potential for accelerated growth and streamlined operations, balanced against concerns of reduced control and data access. Gain insights into how this decision impacts pricing strategies, customer relationships, and long-term brand positioning.

Read More → ?



Post From Blair Forrest : Learnings on Amazon Vendor Transition to 3P: 1. Vendor Central is STILL killing margins: Every year, price increases, and will again in 2025. 1P is becoming unstable for some of the catalog margins. 2. These larger brands want to gain control: Re-sellers and counterfeits are really hurting them, and Amazon is doing nothing about it. They want strong branding and positioning on the channel (EBC, images, content to all reflect accordingly). 3. These brands want more product offerings, faster: They want to offer new products, create bundles & sample packs.? 4. Their logistics aren't built for it: They have massive warehouses, but they are built for Walmart PO's where its pallet in + pallet out format. They aren't built to label, co-pack, and ship 200 items to the local Amazon warehouse /returns. 5. They still want to keep 1P open with a hybrid model: Vendor Central has its benefits still, especially for larger pack sizes - or individual items >$20 that just don't make $$ sense on 3P. 6. They are trying to have their marketing manager run everything: These brands don't understand just how challenging 3P is. 1 brand manager in-house gets thrown the project as a 'side hobby' to handle.?

Read More →


Post From Jamie Roller : I love seeing indie brands killing it on Amazon.?My recent fave is the sustainable skincare brand JUNOCO. Their makeup cleansing balm is top-ranked in it’s category, and that’s not easy when your competitors are Clinique and CeraVe. They’ve done two things right: 1. Building a differentiated brand addressing specific niche needs: focusing on sustainability, transparency, and body positivity for millennials and Gen Z. 2. Leveraging social media for awareness and loyalty: using TikTok with UGC-style content and community interaction, driving branded search on Amazon. This success demonstrates that building a #1 brand on Amazon is still possible, but the playbook has changed. It's now all about creating a strong, authentic brand that resonates with customers, rather than just white-labeling products and optimizing keywords. ?

Read More → ?


Post From Amazon Ads Partners : Want to be "In the Know" about the latest Amazon Ads innovation? Join Sai Mun Foo in our In the Know series as he talks with Laura Meyer, founder and CEO of Envision Horizons about measuring success for your Sponsored TV campaigns. Learn what primary KPIs advertisers should be focusing on for their Sponsored TV campaigns, how to test and research before launching, and more.? Watch the full "In The Know" episode here: https://ads.amazon/3SXcNEU ?

Read More → ?


Post From Scott Ohsman : This is the BIGGER play for Buy With Prime, which will be a serious windfall!? We have been very involved in testing Buy With Prime with our clients and have been saying it will be a No Brainer heading into Prime Day July 2025, but this could accelerate (see what I did there) I would expect?this will be a major "Unboxing" coming in Austin!? Look out kids, this is going to drive serious sales and even more AD Revenue for Amazon, but it is a WIN/WIN for all. Let's Go! ?

Read More → ?


Did a friend or colleague share this email with you??They're staying up-to-date on eCommerce news with our weekly newsletter! Sign up here to continue receiving trending updates and insights from industry experts.

Farrukh Zamir ?? Amazon FBA ? Amazon Brand Manager ??

$7M+ Brands Sale in 2022 with 5% ACOS || Amazon FBA Expert || Amazon PPC Strategist || Amazon Account Management || Amazon FBA | ? Private Label ? Wholesale ? Exclusive | E-commerce | US ? Canada ? UK ? Europe

2 周

Exciting shifts on Amazon and retail media, Walmart’s marketplace expansion, Alexa’s subscription model, and Netflix’s ad growth are reshaping the e-commerce landscape.

Scott Ohsman

VP of Digital Commerce at Quickfire, LLC, Speaker, Brand Strategist & Co-Host of the "Always Off Brand" podcast

2 周

Thank you for the shout out on Buy With Prime case study on how Advertising it the BIGGEST part of why this will be a game changer! Envision Horizons is an awesome quick rundown on what's up on Amazon. Subscribe NOW!

要查看或添加评论,请登录

社区洞察

其他会员也浏览了