This Week's Amazon News: Amazon Nears Deal with NBA/MLB/NHL, Best Practices for Sponsored TV Campaigns, New Amazon Brand Metrics Updates, And More
Amazon Nears Major Deal to Broadcast NBA, MLB and NHL Games on Prime Streaming ?
Amazon is in advanced negotiations to stream local NBA, MLB, and NHL games on Prime Video, potentially launching next month. This move could significantly expand Amazon's sports broadcasting presence and provide brands with new advertising opportunities to reach engaged sports fans on the platform.
The Pros and Cons of Working with an Amazon Wholesale Reseller
Explore the strategic implications of partnering with Amazon wholesale resellers compared to managing your brand directly by working with an agency partner or moving operations in-house. This analysis delves into the potential for accelerated growth and streamlined operations, balanced against reduced control and data access?concerns.
Amazon Announces?Launch of Rufus, the AI?Shopping Assistant, in the UK Amazon is launching Rufus, a generative AI-powered shopping assistant, in the UK. Rufus can answer customer questions, make product recommendations, and assist with product discovery within the Amazon mobile app, aiming to enhance the shopping experience for users.
Measuring Success in Sponsored TV Campaigns: Insights from Amazon’s “In the Know”
In the latest episode of “In the Know,” Amazon Ads’ weekly update series,?Laura Meyer, founder and CEO of Envision Horizons, discusses the intricacies of measuring success in Sponsored TV campaigns.
Send Envision Horizons CEO, Laura Meyer , a message if you're interested in connecting in NYC!
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Post From Jon Derkits :
Last month, Amazon ran a weblab that moved the navigation bar in desktop SERP from side-left placement to top placement. On the surface it appeared to be a minor UX test. But, here's what I think Amazon was really testing... More search results on Page 1 You see, Amazon nerds like me know that there are typically either 48 or 16 search results on Page 1 (and on subsequent pages), depending on the browse node and search query. When Amazon ran this weblab last month, the number of search results on Page 1 exploded to...72! My hypothesis: Amazon ran this weblab to see if showing more results on Page 1 (i.e., more selection) would lead to a statistically significant increase in site GMV. Looks like the weblab just ended recently (I haven't been able to replicate since last Friday), so Amazon is presumably evaluating the results. We'll see soon enough if top-nav comes back!
Post From Julia Malachowski :
Maximizing Your Amazon Strategy: Brand Tailored Promotions vs. Brand Tailored Coupons
Choosing between Brand Tailored Promotions (BTP) and Brand Tailored Coupons (BTC) can significantly impact your sales strategy on Amazon. Here are key insights: Audience Reach: BTC offers additional exposure on the Coupons page and in-cart. Product Scope: BTP covers entire catalogs, BTC targets individual ASINs. Stacking Potential: Both stack with other discounts. Cost Management: BTP has no fees, BTC incurs standard coupon fees. Discount Flexibility: BTP allows 10-50% discount, BTC offers 5-50% or fixed discounts. Redemption Control: BTP restricts to one unit per order, BTC allows custom limits. Strategic Focus: Use BTP for brand awareness, BTC for targeted sales lifts.
Understand your audience, budget, and goals to select the best discount type for your brand on Amazon! ?
Post From Mansour Norouzi :
By far the best update from Amazon this year!?Amazon’s new Brand Metrics update allows you to see your funnel performance like never before—tracking not just the number of shoppers, but the percentage compared to category median and top performers. This is a game-changer.?You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnel—from awareness, to consideration, to purchase. For example, if your shopper growth is 15% but the category top is 20%, yes, you’re growing, but you’re still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead. ?
Post From Ryan Mulvany :
"Surge Pricing" Coming to Amazon?? Amazon's latest patent, issued on August 27, 2024, hints at the potential for dynamic pricing on its platform. The patent for dynamic pricing isn't explicitly about implementing surge pricing as we see in ride-sharing apps like Uber, but it does suggest a system where prices can be adjusted in real-time based on various factors like demand, shopping trends, or market conditions. This could lead to a shopping experience where prices fluctuate more dynamically, potentially resembling the concept of surge pricing, especially during peak shopping periods or for high-demand items. My guess is this could impact first party/vendor businesses where they have greater price control. In addition they could implement this quite easily on their private label lines like Amazon Basics. Time will tell if / how it will roll out.You could also argue that as sellers fall off listings, prices can tend to creep up already...so maybe some of this is already happening? With as customer obsessed + price sensitive as Amazon is, it's an interesting patent to pay attention to. ?
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