This Week's Amazon News: More Advertising Opportunities Coming to Prime Video, Shifting Seller Landscape in Amazon Fashion, And More
Amazon To Increase Number Of Advertisements On Prime Video
Amazon plans to increase advertising opportunities on Prime Video in 2025, citing the successful adoption of ads without significant subscriber loss since their introduction eight months ago. The company is introducing interactive and "shoppable" ad formats, leveraging its unique position to convert streaming advertisements into direct sales on its retail platform.
Pinterest Rolls Out GenAI Tools For Product Imagery To Advertisers
Pinterest is introducing generative AI tools for advertisers, allowing them to transform product images with lifestyle backgrounds, potentially improving ad performance. This move aligns Pinterest with other tech giants like Amazon and Google, who have already rolled out similar AI-powered advertising features, as the platform seeks to enhance its appeal to advertisers and boost ad effectiveness.
Fee Cuts Fuel Amazon's Fast Fashion Fight, Reshaping Seller Landscape Amazon's recent reduction in referral fees for apparel items under $20 has led to increased sales and selection in this category, potentially helping Amazon compete with fast-fashion rivals like Shein and Temu. However, this change may also result in more resellers winning the coveted buy box over first-party brands, potentially impacting established sellers on the platform.
Amazon Is Hiring 250,000 for Holiday Season, Unchanged From 2023
Amazon plans to hire 250,000 workers for the 2024 US holiday season, matching last year's hiring numbers, while also increasing hourly pay for existing warehouse and transportation staff. This decision, along with Adobe's forecast of 8.4% growth in online holiday spending, suggests Amazon anticipates steady demand despite an overall softening in the retail labor market.
Amazon has recently sent out notices requesting that Premium Beauty sellers submit product compliance documents by specified dates (most recently October 10, 2024). These updates must be submitted and approved before you can list the product.
Meet up with the Envision Horizons team (Laura Meyer and Todd M. Piechowski)?MPA ) at?Amazon unBoxed in Austin, October 14-16!?
Post From Denise Woodard :
As entrepreneurs, we're often instructed that traditional retail is the ultimate goal, and while I'm thrilled you can find Partake Foods in 17,000 doors and growing, today's landscape offers so many more ways to get your product into the hands of your customers. In my latest piece for Inc. Magazine, I highlight 7 non-traditional distribution channels that are helping brands like FLY BY JING, Brightland, and OLIPOP PBC scale beyond the store shelf. From leveraging Amazon and TikTok Shop to exploring partnerships and hospitality, these channels provide opportunities for creativity, connection, and growth. Whether just starting out or looking to expand your reach, it's time to think beyond retail. Check out the full article for my take on diversifying distribution strategy and growing a brand in unique ways: https://lnkd.in/gv3VUvpN
Post From Kenton Snyder :
Amazon DSP is going to be the next Meta Ad’s... Last week at Accelerate Amazon announced access to Amazon DSP for Buy With Prime enabled ads. This follows previous large announcements including placements for non-endemic brands, lead form assets, and off-Amazon inventory for other marketplaces. Amazon is making a play for non-Amazon based advertising dollars. As their ad platforms have rapidly grown, it’s clear they have identified a opportunity the utilize their shopping data to expand their walls. 10 years ago, the top brands were accelerated by Facebook ads. They were cheap, low competition, and offered unmatched data sets. However, recently the tide has changed. As competition on Meta increases, and data security becomes a larger issue, both service based and e-commerce brands are looking outside Meta for answers. It’s clear Amazon is making a play to capture the advertisers. Offering them what Facebook was a decade ago, with large inventory, lowered cost, and unparalleled shopping data.?If you are a brand or service provider in the e-commerce space, this is you chance to get in on the ground floor. ?
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Post From Demian Lazurko :
Amazon loves to charge fees. They made so many of them that you can create a book of fees (there are 70+ Amazon fees). But there are ways to control it: Follow these steps:
1) Log in to your Amazon Seller Central account.
2) Navigate to the menu and select Payments → Reports Repository.
3) Generate the transaction report on the reports repository page.
4) Select transaction as the report type (important).
5) Set the reporting date range to a custom range of your choice.
6) Click Request Report.
Downloading and Preparing the Report
1) Once the report is generated, click Download CSV to save the file.
2) Open the file in Excel.
3) Delete the first seven rows for a cleaner view.
4) Select all remaining rows, click Insert, and choose Pivot Table.
Organizing the Data
1) In the Pivot Table, drag "Type" to the Rows section.
2) Add "Description" to the Rows section as well.
3) Drag "Total" into the Values section to view the total breakdown of all transactions.
You will now have a clear summary of all Amazon fees, sales, and orders. For a more detailed breakdown, you can double-click any metric in the Pivot Table, and Excel will generate a more in-depth view of those specific costs by transaction. Manually tracking costs can be time-consuming. To streamline this process, try using My Real Profit software. ?
Post From Spencer Millerberg :
Amazon’s AI-enhanced search has changed the game—no question there. But who’s scoring the winning goals, and who’s on the bench?? Let’s break it down:?
1. Search terms in written content?– to drive traffic. This helps with search indexing. And remember, in dynamic titles, Amazon will only reposition content, not create it.?
2. Top terms up front! ?– Titles and bullet points are best friends now; they index together, removing need for keyword stuffed titles, but increasing import for top terms in bullets 1&2?
3. Conversion language in images?– 94% of customers look at those above-the-fold images before clicking "Add to Cart."?
Printers Example: Let’s grade HP, Canon, and Epson? HP:? Leading with customer search terms in high positions. But they still only get a B grade ...no "photo printer"? Instead, they’re betting on "America’s Most Trusted Printer." ?Pro tip: that phrase isn’t in Amazon’s top million search terms. Canon & Epson: ?Not so hot. Canon’s got “Wireless 3-in-1” and “9.9 / 5.7 ipm print speed” in prime real estate. Sure, but who’s searching that on Amazon??
Lessons learned: Data is really the only guide to tell you if you’re ready for Amazon's AI-enhanced search. ?
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Patented Content Optimization & SEO for eCommerce 2x exit. Amazon and Walmart alumni
1 个月Thanks for the call out and summary. We totally agree. Amazon is 10X bigger than the next player, and as such will establish what normal will be for AI search over the next 3 years. I predict less than 1 year before we see AI summarizations of product searches -- but only those with the correct written content will reap the rewards. Lets do this!