This Week's Amazon News: FREE Amazon RFP Template, Amazon Joins Forces with Insta and FB, FTC Lawsuit Insights, and More
Amazon Inks Partnership With Facebook and Instagram
Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting. Now, when a user clicks on an Amazon ad on Facebook or Instagram, they’ll be shown a stripped-down version of the Amazon product page with a prominent “Buy with Amazon” button. That means fewer clicks before a purchase.
How Amazon is Changing the Narrative Around its Advertising Ecosystem
In a shift towards a "full funnel" approach, Amazon is expanding its advertising services beyond traditional search result placements, delving into live programming and broader awareness campaigns. As Amazon introduces these new initiatives, a key challenge lies in educating a diverse range of advertisers on the intricacies of its advertising ecosystem and demonstrating the direct impact of larger brand ad investments on product sales.
Amazon Algorithm Allegedly Juiced Prices, Cost US Consumers $1B
The unsealed version of the lawsuit against Amazon reveals details about "Project Nessie," an alleged anticompetitive algorithmic pricing tool that raised prices on products, earning Amazon over $1 billion from US households. The lawsuit discloses that Jeff Bezos personally directed a strategic shift towards ads, which regulators claim intentionally boosted revenues at the expense of customers.
Amazon Dedicates Team to Train Ambitious AI Model Codenamed 'Olympus'
Amazon is allegedly investing millions in training an ambitious large language model, hoping it could rival top models from OpenAI and Alphabet. The model, codenamed as “Olympus”, has 2 trillion parameters, which could make it one of the largest models being trained.?
Check Out the Always Off Brand Podcast!?
We're sharing one of our favorite eCom podcasts to stay informed, co-hosted by Envision Horizons very own team member Hayley Brucker ! Always Off Brand (also with Summer Jubelirer and Scott Ohsman ) covers brands, retail, e-commerce, digital advertising, Amazon, marketplaces, social media, creative and more.?
Free Amazon Channel Management RFP Template
Envision Horizons has created an RFP template so that brands can outline their desires and expectations to ensure the most successful partnerships possible.?
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eCommerce News From Industry Experts
TikTok Is Bringing Logistics to the E-Commerce Dance
TikTok is betting heavily on logistics as it tries to turn its outsize streaming audience into a big share of the U.S. e-commerce market. The social-media app is setting up a network of warehouses and fulfillment operations, taking on nuts-and-bolts tasks such as managing inventory and delivery from the array of independent merchants that are selling goods to TikTok’s legions of followers.?
Will Temu Topple Both Amazon and Dollar Stores?
Temu is increasingly gaining the reputation of being a formidable competitor to platforms like Amazon, given its expansive inventory where items can be acquired for as low as 14 cents. Though Temu might seem like an “Amazon killer” to some, recent data from Earnest Analytics indicates that Temu’s successful rise has actually had the biggest impact on Dollar General Corp. and Dollar Tree Inc. According to the firm’s in-depth study, Temu’s slice in the discount market soared from 0% to a whopping 14% within the year ending in September.
eCom Beauty Brand Spotlights
How Beauty Collective Orveon is Driving E-Commerce Growth for its Brands
Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue.?
Clean Beauty Thrives Amidst Pandemic: E-commerce and Sustainability Drive Market Expansion
The global clean beauty market is poised for substantial growth and is expected to reach a market value of US$8.10 billion by 2023, with a remarkable CAGR of 12.13% over the projected period. Clean beauty, characterized by non-toxic ingredients and full ingredient transparency, has become a significant trend among consumers who are increasingly conscious of the products they use on their skin and hair.
Open Positions at Envision Horizons
Connect With Our Team for Career OpportunitiesInterested in joining our people-centric team? Were always eager to connect with talented, passionate individuals. Please reach out and let's explore if there's a potential fit! Visit the Envision Horizons website and head to our careers page to learn more- or contact Stuart Wetstein .
VP of Digital Commerce at Quickfire, LLC, Speaker, Brand Strategist & Co-Host of the "Always Off Brand" podcast
1 年Thank you so much Envision Horizons for getting our Learn & Laugh podcast, Always Off Brand in here. Quite an honor and really appreciate it. Summer Jubelirer and your own Hayley Brucker and I have so much fun! Big shout out to Laura Meyer for getting us involved.