This Week's Amazon News: Cross-Retailer Ad Tracking, Try Before You Buy Ends, TikTok Shutdown Plans, And More...
Amazon's Retail Media Ad Tech News: Good for Brands, Bad for Vendors, Mixed for Retailers
Amazon's new Retail Ad Service allows other retailers to use Amazon's ad technology platform, offering brands simplified ad management across multiple retail media networks while potentially threatening third-party ad tech vendors, as Amazon expands its dominance beyond its own 76.2% share of U.S. retail media ad spend.
Advertisers Can Now See if Their Amazon Ads Drive Sales at Walmart, Best Buy, and Target
Through a new partnership between retail media tech companies Stackline and Gigi, brands can now track how their Amazon Prime Video ads influence sales across major retailers like Walmart, Target, and Best Buy, potentially helping advertisers better optimize their $60 billion retail media spend across different retail channels.
Personalization Was a Key Buzzword for Retailers at CES
Major retailers at CES 2025 emphasized the growing importance of AI-driven personalization in retail, with Amazon's Justin Honaman urging businesses to investigate AI capabilities, while Microsoft and Google unveiled new commerce tools that could impact how brands reach shoppers across multiple retail environments.
Disrupting Social Commerce: Amazon's Multi-Platform Strategy for 2025
Amazon is aggressively expanding its social commerce capabilities in 2025 through internal features like Consult-a-Friend and Inspire, while building strategic partnerships with platforms like TikTok, Instagram, and Snapchat, presenting brands with new opportunities to reach customers through creator partnerships and social-first product launches across multiple platforms.
Amazon Rolls Out A New Supermarket Chain In A Bid To Disrupt The Grocery Business
After pausing Amazon Fresh expansion in 2023, Amazon is now revamping its grocery strategy with redesigned Fresh stores, new Whole Foods formats, and enhanced Prime integration, though the company acknowledges the challenges of becoming a major brick-and-mortar grocery player despite its 180 million Prime members.
Amazon to End 'Try Before You Buy' Option for Prime Members
Amazon will discontinue its Prime "Try Before You Buy" apparel service on January 31, 2025, switching focus to AI-powered sizing tools while maintaining its standard free returns policy, as the company aims to streamline its operations and reduce costs associated with returns processing.
Post From Kaya Yurieff :
Big scoop: TikTok's plan is to SHUT DOWN the app on Sunday, barring a government intervention. That means even current users won't be able to access the app, as people were initially expecting.? Users attempting to open the TikTok app will instead see a pop-up message directing them to a website with information about the ban.
TikTok plans to give users the option to download all their data so they can take a record of their personal information with them.? TikTok’s plans help explain comments by a lawyer representing TikTok, Noel Francisco, at the Supreme Court oral arguments on Friday, when he said the app would “go dark” if the court didn’t intervene to stop the law from going into effect.
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Post From Elizabeth Greene :
Budget rules just got major upgrade! We had tested budget rules and while we find them useful, we never used them at scale. Why? Because they were a PAIN! Each rule had to be created, set and managed manually inside campaign settings.?Hard to set-up, easy to forget, hard to deactivate.?
By the way if you don't know what budget rules are, I'll explain...
Campaign budget rules allow you to increase your campaign budgets at either certain hours of the day or during a specific date range (like Prime Day)?
Or if the campaign hits certain performance metrics like return on ad spend (ROAS), advertising cost of sale (ACOS), click-through rate (CTR), or conversion rate (CVR)
These settings can be very useful if you know how to use them. However you need to check and adjust often, which just wasn't possible before.?
With the high potential something to go wrong and the difficulty of testing at scale we've not been using budget rules much.?But with this new update things are about to change.
Post From Jeffrey Cohen :
New Update: Amazon DSP campaign and creative APIs are now generally available. This is a build on many of the announcements from unBoxed 2024
What is it? This new feature allows users to create, read, and update their Amazon DSP campaigns, ad groups, targets, and creatives through a programmatic interface.
How does it work? These APIs enable technology providers and advertisers to develop custom experiences within their own applications and seamlessly run Amazon DSP campaigns within existing workflows. The new APIs can be used in conjunction with existing audience and deal resources, providing a comprehensive toolkit for end-to-end campaign management. Users can now store Amazon DSP campaign data locally, simplify campaign and creative creation, and automate optimizations to maximize campaign performance.
Why should I care? This update is a game-changer for Amazon DSP users. Here's why it matters:
Post From Laura Meyer :
Eight years ago, I started Envision Horizons from my NYC apartment with $20K to my name, no investors, and little knowledge of small business funding—at the ambitious age of 25. This journey has been far from an overnight success.? I ended my first year with a handful of clients, no full-time employees, and $40K in credit card debt. I was very embarrassed.?
By year three, we hit our first major milestone: exceeding $1M in revenue while becoming debt-free and profitable. At the time, it felt small in the competitive NYC business scene, but learning that only 2% of women-owned businesses surpass $1M in revenue (via the American Express "State of Women-Owned Businesses" report) was a reminder of how significant this milestone really was—and how much opportunity there is for growth in women-owned businesses.
Year four brought a whirlwind of challenges: navigating the pandemic while pregnant with my first daughter. She was born in early November, during peak Cyber Week prep. Admittedly, I was answering work emails from the hospital (not my proudest moment, but I share it honestly).
By year five, our growth accelerated significantly, and in year six, I welcomed my second daughter. With a more established team in place, I was finally able to take a real maternity leave and transition back to work at a healthier pace.
Year seven brought its share of challenges, accomplishments, and lessons. As we enter year eight, I’m grateful for where we stand: a stronger team driving innovation, deeper client relationships built on trust and results, and ongoing investments in processes and our cutting-edge technology.
If there’s one lesson that stands out, it’s that resilience is a superpower.? Today, I’m reflecting on the incredible people who have supported me throughout this entrepreneurial journey—clients, colleagues, mentors, family and friends. I am so grateful for you.?
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