This Week's Amazon News: Buy Now/Pay Later Usage Has Increased, Amazon to Test "Prime Air", New "Path to Purchase" Data, And More
Amazon To Pilot "Prime Air" Drone Delivery in UK? Amazon plans to launch its Prime Air drone delivery service in the UK by year-end, having received CAA approval for beyond-visual-line-of-sight flights. This move, part of a broader trial to expand drone use across various sectors, aims to revolutionize package deliveries and could potentially disrupt traditional delivery models in the retail industry.
BNPL Fuels Essential Spending Surge on Amazon Prime Day, Walmart+ Week
Amazon Prime Day and Walmart+ Week are viewed by consumers as membership perks rather than reasons to join. While debit and credit cards remain popular payment methods, BNPL usage has increased, doubling from last year during these sales events.
Amazon Gains "Back-to-School Supply" Market Share ?
Amazon is gaining market share in back-to-school shopping as technology adoption in classrooms drives more sales to online retailers. The shift towards e-commerce, accelerated by the pandemic, has helped Amazon become the second-biggest retailer for back-to-school supplies, with technology replacing many traditional school items.
On The Horizons Podcast: A Dive into Amazon Full Funnel Marketing Strategies ?
In this episode of "On the Horizon," Laura Meyer and Todd Piechowski discuss key trends in Amazon full-funnel marketing strategies, highlighting the power of integrated approaches, the potential of generative AI, and the importance of streaming TV in upper-funnel initiatives.?
The Operational Guide to Launching Your Brand on Amazon
Unlock the secrets to a successful Amazon launch with Envision Horizons’ guide. Packed with answers from experts on common launch questions, a 45-day launch checklist, and an overview of the 6 key launch stages, this eBook is your ultimate resource for navigating Amazon and achieving marketplace success. ?
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Post From Russ Dieringer :
Walmart Connect was the fastest growing digital ad platform we track in 2Q24. ?The main driver? A strong eCommerce business, which grew:
eCommerce isn't only driving the ad business. It's contributing real dollars too.?In the U.S. market, we estimate eCommerce accounted for 76% of the total dollar growth, with B&M stores accounting for the balance. ? Additional Fun Facts on eCommerce:
Post From Jamie Roller :
I really like having agency support for our Amazon ops as opposed to doing everything in-house. Here’s why: 1. My team’s time is best used on the more strategic aspects of our work. We have a lean team, a lot of work, and the highest priority items are also the most strategic - this is what I want my team of smart, hungry people working on. Training this person to become an Amazon case management expert is not economical.? 2. I also don’t want to hire/manage a purely operational Amazon ops expert. AMZ ops management isn’t an 8 hr / day job for most brands, so it doesn’t justify a FTE. And if we’re talking freelancers paid by the hour, we all know how tough that can be for quality control, accountability, and the need for oversight. There are external expert teams who can accomplish the same, for less, quicker, with quality control. 3. I like having a second set of eyes and industry knowledge. ”Why are sales down? Are you seeing something similar on other accounts?” Is something our agencies hear me ask whenever we’re seeing a dip.? Of course, a freelancer might make sense when you’re just starting out, but once you hit mid-7 figures, I still lean agency. I can see the benefit of bringing ops in-house, maybe, if you’re a really big brand. But even for them, it just seems to make sense to have your team focus on the GTM strategy and have someone else managing the ops. I’d love to be proven wrong here: Do you do your Amazon ops in house? Do you oversee a freelance Amazon ops person? How’s that going? ?
Post From Laura Meyer :
The Estée Lauder Companies Inc. continues to lean into Amazon as a key growth channel with the launch of Dr.Jart+ ... Dr. Jart+ is making a splash on Amazon, and if you haven't yet encountered one of their ads on Amazon while shopping for beauty or personal care products, you will soon. According to our colleagues at SmartScout, their Cicapair Tiger Grass Correcting Treatment is already nearing a quarter of a million dollars in monthly revenue. With the brand now managing sales directly, taking over from third-party sellers, this revenue is expected to increase further. One particularly effective strategy that Dr. Jart+ is employing is integrating their TikTok success into their Amazon marketing narrative. Dr. Jart+ has leveraged the existing reviews accumulated by third-party sellers, but is now elevating the brand, reaching new audiences, and expanding their presence on Amazon.? ?
Post From Blake Droesch :
A few key takeaways from EMARKETER's second-annual "Path to Purchase" report: -Digital has a massive influence on what people buy, but no one channel—be it social media, ecommerce platforms, or search engines—drives more product/brand discovery than the physical store.?
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