This Week's Amazon News: Amazon Allowing Refunds Without Returns, Prime Big Deal Days Rumored to be October 8-9, And More
Amazon Prime Big Deal Days Returns This October Amazon's Prime Big Deal Days, an exclusive shopping event for Prime members, will return this October in 19 countries, offering early holiday deals across popular categories. The article highlights three key reasons to join Prime: faster delivery speeds, cost and time savings, and a wide array of additional benefits including entertainment, grocery delivery, and healthcare services.
E-Commerce Sales are Soaring, so is Corrugated Box Usage
E-commerce sales in the US grew to $291.6 billion in Q2 2024, up 6.7% from the previous year, outpacing overall retail growth. This surge in online shopping has contributed to increased demand for corrugated boxes, with shipments rising 3.2% from Q1 to Q2, reflecting the broader economic trends and the continued expansion of e-commerce.
Amazon Allowing Sellers to Ditch Physical Returns? ?
Amazon has launched a program called Fulfillment by Amazon Returnless Resolutions, allowing sellers to issue refunds without requiring customers to return items. This initiative aims to reduce costs for sellers by eliminating returns-related fees and simplifying the reverse logistics process for certain eligible products.
E-Commerce Alone Keeps Retail Sales Growing ?
E-commerce sales grew 6.5% in Q2 2024, outpacing overall retail growth of 1.9% and accounting for 51 cents of every new dollar spent in retail. While e-commerce growth is slowing, it remains the primary driver of retail sales growth, with major players like Amazon, Walmart, Shein, and Temu outperforming the market, while the overall e-commerce sector is expected to reach $1.2 trillion in 2024.
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Post From Zia Daniell Wigder : What's your ad spend look like? Here's one breakdown to help you assess your mix.?The collection details US spending by total media, digital, search, retail media, TV / CTV and social.? The charts in the decks include both total revenues and percentage breakdowns by company, device, format, channel and distribution method. The decks are meant specifically for marketers to help them determine if their mix is in line with the market—and if not, to prompt them to ensure they're clear on why they over- and under-index in different areas.? It's part of our initiative to aggregate, package and display all of our data in a way that directly helps clients make decisions. In this case, the forecasts themselves are not new, but how we present the entire suite is.? We've brought together all of our high-impact ad spend forecasts into one tightly organized, visual collection, providing parallel industry breakdowns so clients can easily benchmark their spending.
Post From Liran Hirschkorn : Amazon's new listing announcement should come with a warning: Proceed with extreme caution. Amazon is now offering AI-generated versions of your bullet content. While it might seem convenient, letting AI touch your Amazon listings is a risky move.? NOBODY knows your product better than you do. SEO and keyword strategy are critical to get right. AI might miss the mark.We've seen the limitations of AI with Rufus and image generation. It's not quite there yet. Sure, Amazon will let you review them before publishing.?But why compromise on something so important? Your product listing is often the first (and sometimes only) chance to convert a shopper.? Bottom line: Keep control of your listings. Don't take the shortcut with AI-generated content. Take the time to learn SEO and Keyword Optimization. ?
Post From Jeffrey Cohen :
Final Warning-??If you wake up on August 30 and your Sponsored Brand ads are not running, this is why! What: Existing product collection campaigns that do not contain a custom image will stop running on August 30, 2024. To keep your campaigns running update them with a custom image. Why: Branded creative performs better! Sponsored Brands ads with branded creative generated a 50% increase in CTR and 60% increase in branded search, compared to ads with only product images. To keep your campaigns running update them with a custom image. But I don't have any images (this is no longer an excuse):? Select a campaign-tailored lifestyle image recommendation found within the advertising console
You can even use the new bulk-update feature available from the recommendations page to update multiple creatives at once. What are you waiting for? Take a few minutes, double check that you are all set, make the necessary updates and ensure your campaigns don't stop running.? ?
Post From Isaac Gross : This is BIG! Amazon now lets you make Coupons Non Stackable! Many sellers have had this issue in the past that their inventory were wiped out by shoppers stacking coupons with promotions.? This is a great step from Amazon to help prevent this! I believe deals are still stackable, this is just for Coupons stacking with percentage off promotions. ?