Weeks 31, 32, and 33: Strategy Shifts and Family Visit!

So, if you’re curious how a Latino with a Spanish name ended up in Estonia, the truth is, I’m Estonian—at least legally. Culturally, I’d say I’m 95% Latino, with that remaining 5% representing the Estonian culture that’s gradually and steadily growing in me.

It's been about 2.5 to almost 3 weeks since my last article, which means I didn’t quite meet my personal goal of writing an article every couple of weeks. However, there’s a good reason why it was challenging to find the time to write, which I’ll explain today. Maybe if I can't manage an article every two weeks, I can still aim for a couple of articles a month—August isn't over yet!

What’s Been Happening at FinKratt?

These past three weeks have been busy at FinKratt . We’ve had some incredibly productive conversations with fascinating people that made us rethink a lot of what we’re doing. We’re clear about the big picture, but it’s the details that need revisiting. This has led to a few weeks full of insights, where most of our internal meetings have focused on strategy rather than technical challenges. So much has been happening behind the scenes that you’d be amazed. But don’t worry—good news is on the way!

On another note, we’ve just launched a brand new website, which is also fully translated into Spanish (you can check it out here: Home - Espa?ol - FinKratt). That’s right—we’re gearing up to reach Spain and Latin America!

Exploring Chile as a Secondary Market

We’ve been posting content in Spanish and are considering Chile as a potential secondary entry market for FinKratt. You might wonder why. Well, aside from the fact that I’m Chilean, there’s more to it. The truth is, there’s virtually no competition in Chile, and marketing expenses are half of what they are in Estonia. Plus, I’ve made some excellent personal connections in Chile that could be very helpful.

That said, we’re fully aware that Chile is only a potential secondary market. Our primary focus remains on launching in Estonia first, followed by expansion throughout the EU.

An Update on "Call Brad"

Regarding Call Brad , I’ve had two new calls in the past two weeks, which is reasonable given that I haven’t been actively promoting it. However, the downside is that neither of these individuals had the funds to pay for anything. Or maybe they do, but they don’t see the value in paying for privacy or legal counselling. One person even asked me what I could offer that ChatGPT or Google Search couldn’t. If you’re reading this (and I know you’re on LinkedIn and check my profile every now and then), don’t bother reaching out again. It seems that spending nearly 10 years studying law in university is undervalued by some, but that’s not my problem.

Family Time in Tallinn

As I mentioned earlier, there was a specific reason I didn’t have much time to write an article: last week, my grandparents from Chile visited me in Tallinn! They were here for the whole week, and it was amazing. Despite the long journey, they made it, and as you can imagine, the week was filled with activities. We visited many different places in Tallinn, and I showed them around. The last time they were here was in 2013, so it had been over 10 years since their last visit. Naturally, Tallinn has changed quite a bit—we now have tall buildings, and our Old Town looks more like a fairy tale than ever.

My grandparents spent most of their time reminiscing about their previous trips to Tallinn. This was actually their fourth visit since their first trip between 2002 and 2003. You might wonder why they would be so interested in visiting a country with a population of 1.3 million next to Russia so many times. Well, it’s a long story, but in short, my grandmother is originally Estonian—Baltic German, to be precise. For her, coming to Estonia was a way to reconnect with her roots after losing all contact with her relatives during the Communist occupation. That occupation was a terrible event that affected the lives of countless Estonians and other Eastern Europeans, including my grandmother.

So, if you’re curious how a Latino with a Spanish name ended up in Estonia, the truth is, I’m Estonian—at least legally. Culturally, I’d say I’m 95% Latino, with that remaining 5% representing the Estonian culture that’s gradually and steadily growing in me.

PS: About the Picture

Yesterday was the Estonian Restoration of Independence, so naturally, we celebrated with a Chilean barbecue at a friend's place. Let’s be honest, Chilean barbecue isn’t just better than Estonian—it’s in a whole different league! No offense to shashlik, but nothing beats the flavour of properly grilled beef. Anyway, the thing is that we raised the flag in front of our house, so the picture attached is from this morning when I went to take the flag down. It captures a classic August scene in Estonia—with the flag and a bunch of fallen apples from the tree.