Here's your weekly dose of marketing updates. Here are some of the exciting topics we curated this week:
- How to make a Brand Playbook for your Social Media Campaign - Composing a brand playbook is all about cohesiveness. It ensures your presentation, whether visual (names, logos, creative assets) or communicational (language and tone), remains consistent throughout your social media campaign. Having a brand playbook means setting guidelines for your social media content to follow. Read more
- Instagram Shares Tips on Effective Influencer Marketing Collaboration - These are some handy points. Given the need to grab attention quickly, particularly with short-form videos, and to understand key platform trends to maximize impact, it may well be worth collaborating with established creators and utilizing their experience to refine and boost your marketing approach. Read more
- 8 Content Marketing Metrics You Should Actually Care About [Infographic]. If you want to sell something, driving visitors to the right pages is what matters, while visitor numbers are more important if you want to monetize via online ads. There are various considerations to factor in, and if you want to get the most out of your efforts, you need to measure the right things. Read more
- Meta Launches New 'Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches - Meta’s new 'Advertiser Success Center’ mini-site includes dedicated sections on all of Meta’s various ad tools and options, highlighting a range of tips as well as links to further reading and resources to up your game. Read more
- How to Optimize Facebook Ads for Quality Website Traffic - Creating ads that trigger people to click is the first step, but after that click, you need to convince the user to read your content and take the desired action. This is where systems and algorithms can help you maximize your desired results. Read more
