The Weekly Widget ~ 30.10.20
Quick Bytes ????
This one’s for Victorians.??
So is this one. ??
Excellent experiential from Borat ??
Mesmerising. ??
A summary of the Apple Event. ??
Things You Should Know??
Google pays $8-$12bn to be the default search engine on all devices…
If this isn’t a conversation starter at a cocktail party, I don’t know what it is.
“I want to target people who watched Borat, bought a mankini and a MAGA hat.” Ah, easy!
Amazon officially launches Prime Video viewership targeting in their DSP, Amazon’s offering just got stronger.
Cool Stuff??
What a week! We can finally get on the beers & Snapchat revived the beloved dancing hot dog.
A top-shelf activation from Snap to help users find their polling location.
435,000 tuned in to watch a congresswoman play Among Us. AOC is now a Twitch legend
Well it’s one way to encourage young people to care about politics – said by a true 30-year-old.
What We’ve Learned ??
7 out of 10 consumers do not purchase due to the site being too frustrating. Great retail piece.
CX for retail is increasingly important with e-commerce becoming the 2020 buzzword
An interesting contrarian view to Big Tech. More connected than ever, but more divided?
A different look in a ‘doom scrolling’ era. Maybe they aren’t bad guys?
The Nerd Corner??
AdObserver is delivering an important feature that Facebook won’t. So they’ve sent a C&D
Facebook are not happy that AdObserver can see what targeting is being utilised.
TikTok + Shopify. The 2020 buzzwords have united for another buzzword – e-commerce.
It’s all the hype right now and the pivot is a smart one.
And Finally???♀?
Searching lyrics is so last week, Google now allows you to hum the song.
Isn’t technology wonderful? This one’s for you MG.