WEEKLY URL LIST ECOMMERCE #1

I am testing the newsletter tool from LinkedIn, a tryout, a (regular) LinkedIn newsletter with links, snippets from books and magazines and templates that I have read this week and I think are worth sharing.

????Korean entertainment boosts sales of Korean products in the world.

“The sales of frozen-dumpling maker CJ CheilJedang jumped 19 per cent in Asia and Europe in the third quarter and eight per cent in the US ."

https://www.scmp.com/lifestyle/gadgets/article/3161121/korean-products-ride-global-success-bts-squid-game-parasite-and

??Core Web Vitals are global. A study on how slower performance in India can affect global seo ranking.

https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/

????How China mastered the art of change through innovation, and how you can do the same.

"Ideal, a traditional jeweler brand from Shenzhen, is another great example. Ideal’s business model focused on brick-and-mortar outlets. When the pandemic hit, they were among the first to develop a digital warehouse and launched an initiative called ‘Thousand People, Thousand Stores.’ Employees and franchisees were given tools to livestream from their own homes, selling products tailored to their regions. Using the brand’s nationwide stock,each ‘livestream broadcaster’ manages their own ‘store.’ With this move, Ideal not only digitalized its business overnight: It upskilled and transformed its employees from sales associates to livestream broadcasters. By offering the livestreamers commissions of 10% to 50% (compared to the previous 3%), the company encourages a more aggressive sales strategy, and has successfully transformed its business model through innovative techniques."

https://filehub.admiralcloud.com/dl/5/abbbd116-8b77-48af-a4f3-7fc7bf3d6d85

????About Web 3.0:

"But one thing that Web3 brings that Web 2.0 cannot easily service is financial obligations or economically strong applications. This is where individuals in a peer to peer fashion can have economic services between themselves.This isn't about sending money per se, but it's about sending things that are or can be credibly rare, or credibly difficult, or credibly expensive in some way."

https://www.wired.com/story/web3-gavin-wood-interview/

??Disrupt yourself podcast episode with Alex Osterwalder: The Invincible Company.

"So we always talk about Amazon and so, and that's a great example of a, a serial business model innovator, but Ping An for example is less known. This is a banking and insurance conglomerate in China, and seven years ago that's what they were doing, banking and insurance, and then they decided to become a technology company. And today while it's still the banking and insurance they also built the biggest health platform in the world with Good Doctor, 180 million users, so why isn't that something that a pharma company, or, you know, a Swiss bank created? Because they're incapable of really innovating the business model. They're good at incremental innovation, but they're probably just improving a dying business model, which means they're more efficiently dying."

https://whitneyjohnson.com/alex-osterwalder/

??Disrupting cross border payments

Some more disruption and innovation, this video on future global cross border payments and the potential there is. I used the lightning network several times for payments both in stores and online and it really works smooth already.

"From carrying physical cash to the global lightning network."

And following that specific disruption:

??Global Travel company Travala.com is now accepting Bitcoin payments on the Lightning Network.

https://finance.yahoo.com/news/global-travel-company-travala-com-220000053.html

????Download a free cross border P&L and organization maturity scan. (Dutch only)

https://www.cross-border-ecommerce.nl/

??Is your brand ready for the (global) future?

• Is the brand sustainable and able to grow with consumer needs?
• Is it relevant for the future?
• Is the brand creating excitement/connectivity?
• Is it creating a two-way relationship with consumers through community engagement?

https://nzmarketingmag.co.nz/