Weekly Update - Oct 18

1. Reddit introduces keyword targeting

Digital Advertising Updates

Reddit has expanded its keyword targeting capabilities for all ad placements. New features include AI-powered keyword suggestions, dynamic audience expansion and multi-placement optimization to help advertisers reach relevant users while improving performance and lowering costs.

2. Unilever finalizes X ad deal

Social Media & Corporate Strategy

Unilever has reached a new agreement with X (formerly Twitter) regarding its ad spend, ending a previously established boycott over content moderation and safety concerns.? The details indicate that Unilever plans to increase its advertising presence on X as part of a renewed commitment to digital marketing.

3. IAS tests Meta ad safety tool

Digital Advertising & AI Integrations?

Media measurement company Integral Ad Science (IAS) is developing a new brand safety tool in partnership with Meta to optimize ad placement on Facebook and Instagram. The AI-driven tool offers advertisers custom block lists to avoid placing ads near “unsuitable” content.

4. LinkedIn updates event ads & AI?

Digital Advertising Updates

LinkedIn recently introduced new ad tools to help brands engage potential customers more effectively. Using these tools, brands can now focus more on personalization, creativity and targeting across all stages of the buyer journey, driving lead generation and brand awareness.

5. Frontify x D&AD: Insights

Creative Industry

Frontify collaborated with D&AD to ask the world’s top 60 creative directors, senior creatives and designers what they consider the current largest obstacles to creativity. A six-step checklist for better brand-building was developed based on the responses.

6. ‘Underconsumption Core’ Trend

Social Media Trends

#underconsumption has been used in more than 15,800 videos on TikTok with more and more big brands jumping on board. The antithesis to haul videos, underconsumption videos highlight long-owned possessions rather than new purchases.