Weekly Update- November 15

1. How Much Do Digital Influencers Really Earn?

Social Media Marketing

Digital influencers, despite contributing to a $250B industry, report not only inconsistent earnings month-to-month, but large discrepancies in earnings from influencer to influencer. This stems from a lack of industry standards, forcing influencers to self-advocate and often maintain multiple jobs to make ends meet.

2. Luxury Brands Opening In-Store Cafés

Brand Strategy

Luxury fashion brands are exploring new tactics to increase in-store foot traffic by launching full-service restaurants and cafés inside their shops. The trend is expected to continue growing, offering new ways for brands to engage with consumers.

3. Video Users Sue Meta Over Privacy

Social Media & Digital Policy

Meta Platforms is facing a US-based class-action lawsuit over the Meta Pixel tracking tool, which allegedly collects users' sensitive video viewing data from streaming services. The plaintiffs argue that Meta knowingly intercepted this data, violating privacy laws. This is just one of multiple similar lawsuits of late.

4. Netflix’s Ad Tier Reaches 70 Million

Digital Advertising?

Netflix's ad-supported tier now has 70 million monthly global users, accounting for over half of new sign-ups in markets offering ads. As subscriber growth stabilizes, Netflix will shift focus to revenue over total users. Netflix plans to expand its ad platform globally through partnerships with FanDuel and Verizon for NFL broadcasts.

5. YouTube Adds Ad Control Tools

Digital Advertising?

YouTube’s latest update allows creators in the Partner Program to connect directly with advertisers suited to their audience for ad partnerships. Brands gain access to metrics and permissions, while creators can limit usage to approved advertisers.

6. Spotify to Pay for Top Videos

Streaming Service Updates

Starting January 2025 in the US, UK, Australia, and Canada, Spotify will pay video creators based on engagement from paid subscribers to compete with Youtube. Spotify’s new update will also give creators access to analytics and payout information through the Spotify for Creators hub