1. Snapchat is simplifying its objectives section?
- Snapchat is simplifying its objectives section in Ads Manager, reducing the number of options from twelve to five to make campaign creation easier and more effective. These changes will roll out between now to September, with existing campaigns transitioning automatically by mid-September.
2. Streaming services keep getting more expensive: all the latest price increases
- Streaming services are consistently raising their prices as competition increases and companies seek to recover lost revenue from declining cable subscriptions. Read about all the latest price increases and other streaming service updates.
3. Meta expands profile connections for Business Suite
- Meta’s Business Suite now features improved profile connections including better integration with advertising tools. This streamlines business operations and partner engagement, making it easier to manage multiple accounts at once.
4. X rolls out advanced analytics to premium subscribers
- X is introducing advanced analytics for its premium subscribers, with more detailed insights into user engagement and performance metrics. This update aims to provide more comprehensive data to help brands and creators optimize their marketing strategies.
5. Instagram updates metrics to focus creators on views
- Instagram is updating its metrics to be consistent regardless of the format, putting an emphasis on “views”, which will now be available whether you’re posting reels or static posts. This change is designed to help creators to better gauge their content’s performance, and focus on engagement and audience growth.
