The Weekly Trend Report: 1/31 - 2/6

In today’s fast-paced digital world, staying relevant means leveraging the latest viral social media trends. By jumping on trends, you can boost your brand's relevance, increase engagement, build a loyal community, and attract new customers.

Each week, we highlight the top 3 trends dominating TikTok, Instagram Reels, and YouTube Shorts to help your brand stay competitive on social media.

1. Day in the Life Of...

#dayinthelife: 152.5M videos on TikTok

In this trend, creators share a more niche take on the classic “Day in the Life” vlog, focusing on a specific profession, routine, or lifestyle. Instead of broad daily vlogs, they highlight what makes their experience unique.

Brands can use this trend to demonstrate how their product seamlessly fits into different customer lifestyles by showcasing real-life use cases.

Example: A makeup brand could create a “Day in the Life of a Professional Athlete” video, showing how their products fit into different moments of the athlete’s day and emphasizing their sweat-resistant, long-lasting performance.

1. Come With Me

#comewithme: 459.7K videos on TikTok???

In this trend, creators bring viewers along for an experience — whether it’s a shopping trip, a special event, or a visit to a favorite location. By immersing viewers in the journey, creators make their audiences feel like they’re part of the experience, rather than just watching it.

Brands can use this trend as a format to take viewers through an in-store shopping experience. This can create a sense of FOMO and encourage viewers to visit in person to experience it for themselves.

Example:?A furniture brand could create a "Come With Me to Furnish My New House" video, documenting the entire process from start to finish — browsing the showroom, trying out furniture, and the final room reveals.

1. Lets Restock

#fridgerestock:?711.8K videos on TikTok?

In this trend, creators restock and organize everything from fridges and pantries to skincare shelves and snack drawers. The satisfying visuals, repetition, and ASMR-like sounds make these videos highly engaging and enjoyable to watch.

Brands can use this trend to showcase their products being restocked in homes, helping viewers visualize them as everyday essentials. This can create a stronger connection with consumers and make it easier for them to picture these items as must-haves in their own homes.

Example: A snack brand can create a visually appealing “Restocking My Snack Drawer” video, featuring a variety of flavors and product options alongside other popular snacks. This not only highlights the brand’s products but also attracts viewers with similar snack preferences.

Our team at brkfst.io continuously monitors emerging trends across various industries, including?eCommerce, Food and Beverage, Home Goods, Apparel, and Pet Care. We’ve compiled these top-performing trends and packaged them into the Trend Hub.

To access The Trend Hub, email [email protected], and one of our Account Managers will help you get set up.

Already a brkfst.io client? You’ve got full access to the Trend Hub — log in to the app and start exploring!