The Weekly Trend Report: 1/17 - 1/23

In today’s fast-paced digital world, staying relevant means leveraging the latest viral social media trends. By jumping on trends, you can boost your brand's relevance, increase engagement, build a loyal community, and attract new customers.

Each week, we highlight the top 3 trends dominating TikTok, Instagram Reels, and YouTube Shorts to help your brand stay competitive on social media.

1. You Dropped This

#YouDroppedThis: 248.4M videos on TikTok

In this trend, someone tells a creator they "dropped something," but the creator interprets it as a compliment on their style. Instead of acknowledging the dropped item, they enthusiastically describe every piece of their outfit, creating a funny misunderstanding.?

Brands can use this trend as a fun and engaging way to showcase their products while humorously interacting with their audience.?

Example: An apparel brand could show a creator being told they dropped something. Instead of looking for a dropped item, they start explaining how their jacket, pants, and accessories are all from the apparel brand, turning the misunderstanding into a fun product showcase.

2. In My Growth Era

#SelfGrowth: 694.8K videos on TikTok?

In this trend, creators share their personal growth journeys for 2025. They discuss how they're building better habits, making lifestyle changes, and achieving personal goals.

Brands can use this trend to position their products as essential tools for personal growth. Whether it's helping users achieve specific goals or supporting their overall self-improvement journey, brands can become integral to the creator's "growth era."?

Example: A food subscription brand could highlight how it facilitates healthier eating habits, helping users stick to their personal growth goals. By showing how easy it is to maintain a healthy diet with their weekly meal options, the brand could position itself as essential for anyone prioritizing wellness in 2025.

3. Just Buy It Core

#JustBuyIt: 424.6M videos on TikTok?

In this trend, creators highlight products they love and encourage users to buy them without overthinking or justifying them. It's all about indulgence—treating yourself "just because you deserve it."?

Brands can use this trend to position their products as the ultimate treat, whether it's a practical item or a little luxury - highlighting why their product is worth the splurge.?

Example: A mattress brand could present their newest mattress as an investment in self-care, encouraging viewers to treat themselves to the comfort and support they deserve. By focusing on the benefits of better sleep, the brand can demonstrate how a good night's sleep can upgrade their daily lives.

Our team at brkfst.io continuously monitors emerging trends across various industries, including?eCommerce, Food and Beverage, Home Goods, Apparel, and Pet Care. We’ve compiled these top-performing trends and packaged them into the Trend Hub.

To access The Trend Hub, email [email protected], and one of our Account Managers will help you get set up.

Already a brkfst.io client? You’ve got full access to the Trend Hub — log in to the app and start exploring!