The Weekly Trend Report: 1/10 - 1/16

In today’s fast-paced digital world, staying relevant means leveraging the latest viral social media trends. By jumping on trends, you can boost your brand's relevance, increase engagement, build a loyal community, and attract new customers.

Each week, we highlight the top 3 trends dominating TikTok, Instagram Reels, and YouTube Shorts to help your brand stay competitive on social media.

1. Must Have Products in 2025

#productsyouneed: 173.7K videos on TikTok

In this trend, creators showcase their top favorite products of the year that they plan to bring into or repurchase in 2025. They explain why they loved them or why they're worth purchasing again.

Brands can use this trend to show their classic products that have been top-sellers year after year or highlight new products launched in 2024, convincing users why they need them in 2025.

Example: A snack food brand could show why customers are continuously repurchasing their products - positioning their products as pantry staples for the new year. They could highlight the health benefits and family-friendly appeal.

2. ?We Don't Talk Enough About X

#thingsthatarenottalkedaboutenough: 116.2M videos on TikTok

In this trend, creators focus on products or situations that often go unnoticed but deserve to be talked about more. Whether they’re taboo, “embarrassing”, or just niche, this trend normalizes shared experiences and sparks discussions about topics that typically don’t get much attention.

Brands can use this trend to highlight why their product is essential, even if sometimes overlooked or not as common as other products. Whether it’s a unique feature, an unexpected benefit, or a lesser-known use, this trend lets brands position their product as the solution people didn’t know they needed.

Example: A skincare brand could highlight how their products address an often-overlooked challenge - reapplying sunscreen while wearing makeup. They could showcase their products as the ultimate solution, highlighting unique benefits like protecting the skin, maintaining a natural glow, and preserving makeup.

3. My Style a Year Ago vs. Now

#styleevolution: 71.3M videos on TikTok

In this trend, creators show how their style has evolved from 2024 to 2025, showing their personal growth and how their fashion sense has changed throughout the year. It's a fun and visual way to see how their preferences, and even life situations, have changed.

Brands can use this trend to highlight their products as timeless and essential pieces for anyone's wardrobe. Whether it's because they're high-quality or incredibly versatile, this trend offers an opportunity to show how your products are always relevant.

For example: A sneaker brand could showcase how their shoes adapt seamlessly to a person’s evolving style. By featuring how a creator styled them last year, and how they are styling them this year, emphasizing their versatility.

Our team at brkfst.io continuously monitors emerging trends across various industries, including?eCommerce, Food and Beverage, Home Goods, Apparel, and Pet Care. We’ve compiled these top-performing trends and packaged them into the Trend Hub.

To access The Trend Hub, email [email protected], and one of our Account Managers will help you get set up.

Already a brkfst.io client? You’ve got full access to the Trend Hub — log in to the app and start exploring!