Weekly SportsTech Recap | July 2nd
?? ATP allows in-match wearables to enhance player performance
Starting July 15, the ATP Tour will allow in-competition wearable devices from Catapult and STATSports. These devices, such as the Catapult Vector S7 and STATSports Apex Pro Series, will help players monitor heart rate and GPS data during matches. The data, accessible through the ATP Tennis IQ platform, aims to enhance player performance and injury prevention. This marks a significant step in integrating advanced technology into tennis, providing players with valuable insights to optimize their game and recovery.
?
?? UEFA partners with Genius Sports for player-tracking data
UEFA has signed a deal with Genius Sports to provide player-tracking data for various club competitions, including the Europa League and Nations League. Genius will install AI-driven cameras in over 140 stadiums, capturing data across 1,350 matches. This technology will enhance game analysis and broadcasting, though it does not cover the Champions League or Euros. This partnership signifies a major step forward in integrating advanced analytics into European soccer.
?
?? Atlanta Hawks partner with Quintar for enhanced fan experiences
The Atlanta Hawks and State Farm Arena have teamed up with Quintar to offer immersive experiences for fans starting in the 2024-25 season. This multiyear deal will introduce game-focused features, gamified contests, and helpful overlays via the Hawks/State Farm Arena app. These enhancements aim to create an engaging and interactive environment for attendees, leveraging Quintar’s expertise in augmented reality.
?
?? Florida Panthers enhance security with Xtract One Technologies
The Florida Panthers have partnered with Xtract One Technologies to deploy SmartGateway at Amerant Bank Arena, Baptist Health IcePlex, and FTL War Memorial. This advanced security system will be installed over the next year, enhancing safety for fans attending games and events. This collaboration highlights the Panthers’ commitment to providing a secure and enjoyable experience for all visitors.
领英推荐
?
?? Tiger Woods' TMRW Sports reaches $500M valuation in Series A funding round
TMRW Sports, founded by Tiger Woods, Rory McIlroy, and Mike McCarley, has closed its Series A funding round, valuing the company at nearly $500 million. The round was co-led by Dynasty Equity and Connect Ventures, with investors from sports and entertainment. TMRW’s first project, the tech-driven team golf league TGL, is set to launch in January 2025, featuring innovative gameplay and advanced technology.
?
?? AI Al Michaels to narrate Olympics highlights on Peacock
NBCUniversal announced that an AI-generated version of Al Michaels' voice will provide daily highlights during the Paris Olympics on Peacock. The "Your Daily Olympic Recap" feature will offer personalized video playlists, with highlights narrated by AI mimicking Michaels' voice. Subscribers can enjoy custom recaps based on their preferences, making the viewing experience more engaging and tailored. This innovative feature aims to enhance how fans follow the Olympics, combining advanced technology with the iconic voice of Michaels.
?
?? LaLiga and SportBoost launch "Meet LaLiga EA Sports" innovation program
LaLiga and SportBoost, founded by Iker Casillas, have launched the second edition of the "Meet LaLiga EA Sports" program to find tech solutions that merge physical and digital experiences. Up to five finalists will present their projects to a jury, with the winner receiving €10,000. The program focuses on fan gamification, community building, graphics creation, and immersive training. Applications are open until August 19.