Weekly SEO News Sep 27 - Oct 7
Google Revamps Search Console with Time-Saving Sticky Filters and Streamlined Navigation
Google just rolled out some exciting updates to Search Console, making it easier and faster for users to analyze data! Responding to user requests, they’ve added sticky filters and enhanced navigation features, allowing for a more seamless experience.
Sticky Filters to Save You Time!
No more reapplying filters every time you switch reports! ?? Now, filters you set in any of the three Performance reports—Search results, Discover, or Google News—will stay in place when you jump between them. Plus, if you need to start fresh, a convenient "reset filters" button lets you clear everything with a single click.
Easier Navigation Within Reports
Daniel Waisberg from Google also announced improvements to how users can navigate between tabs in Performance reports. For example, if you're looking at specific data, like Pages, Countries, or Devices, clicking on a row will automatically take you to the Queries tab for a deeper dive into that data.
Why It Matters
These changes are all about making your workflow more efficient. The sticky filters mean you can quickly compare data across reports without the hassle of constantly resetting filters. And the smoother tab navigation helps you move swiftly between different views, saving precious time when analyzing your performance metrics.
Google’s latest tweaks are sure to simplify the way users work with Search Console, making it an even more powerful tool for data analysis!
Google Introduces Two Key Best Practices for Product Markup on E-commerce Sites
Google has updated its Search Central guidelines, offering new advice for ecommerce sites on how to implement Product markup for better shopping results. The focus is on prioritizing HTML over JavaScript to ensure more accurate and reliable product information in search results.
1. Prioritize Product Markup in HTML
Google now recommends that merchants include Product structured data directly in the initial HTML of their pages. This approach helps web crawlers access product details more effectively, improving visibility in shopping results. According to Google, this method is the best practice for optimizing all types of shopping results.
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2. Use JavaScript with Caution
While Google still supports JavaScript-generated markup, it now advises caution. Sites using JavaScript for dynamic content like product availability and pricing should ensure their servers can handle the increased traffic from Google crawlers. Relying solely on JavaScript could lead to less frequent and less reliable crawls, especially for time-sensitive product data.
With these new best practices, ecommerce sites may need to reassess their markup strategies to ensure their product listings stay visible and up-to-date in Google’s shopping results.
Google Launches AI-Organized Search Results Pages, Starting with Recipes
Google is introducing a game-changing update to its search results in the U.S., starting with AI-organized pages for recipe searches. This new format, launching this week on mobile, offers a personalized, full-page experience by combining multiple content formats—articles, videos, and forum posts—all in one place.
What to Expect
With AI in the driver’s seat, search results will now be tailored to each user, providing a more diverse range of perspectives and content. Google states: “Search results pages organized with AI will offer users more varied content formats and sources, enhancing the opportunity for content discovery.”
Implications for the Industry
While this innovation promises a richer user experience, it also raises some concerns. AI-organized pages might reduce direct traffic to individual websites as users find the information they need within Google’s interface. Additionally, there’s speculation about potential biases in how content is selected and displayed.
SEO professionals are also wondering how this change will affect their strategies. Google's initial response is reassuring: “SEO professionals and creators don’t need to do anything differently. The AI-organized pages rely on our core Search ranking systems, which are designed to surface high-quality content.”
Expansion and the Future of Search
Though currently focused on recipes and meal inspiration, Google has plans to expand this feature to categories such as dining, movies, music, books, hotels, and shopping. However, they have not disclosed specific timelines for these additional rollouts.
SEO experts will be keenly watching the effects of this update, as the lack of detailed tracking for AI-organized pages could make it challenging to measure traffic impacts. Despite Google's assurance that no major changes to SEO practices are needed, the evolving search landscape may lead to new strategies for content creators.
Stay tuned as we track this development and explore its effects on the search ecosystem in the months ahead