Weekly SEO News July 8-12
Google Search Now Supports Labeling AI Generated Or Manipulated Images
Google has updated its documentation to support labeling images that have been generated or manipulated by AI. The "AI-generated" label is no longer in Beta, indicating full support in search results. Google now recognizes metadata for images manipulated using AI techniques such as inpainting (filling in missing parts) and outpainting (extending images beyond their original borders). The new metadata property, "compositeWithTrainedAlgorithmicMedia," allows these AI manipulations to be identified. This change aligns with IPTC (International Press Telecommunications Council) standards, which Google Images uses to display additional information about images, including creator details and usage rights. The update ensures that AI-generated images can be properly labeled and identified in search results.
Google Finds SEO Feedback on March 2024 Core Update Highly Valuable, Plans Future Changes
In a recent video, Google's John Mueller mentioned that feedback from site owners about the March 2024 core update has been very useful. This feedback has been reviewed by Google's search quality and ranking teams, contributing to their evaluations and discussions.
In the video, at around the 5:11 mark, John thanks everyone who submitted feedback, stating that it has been particularly helpful.
Google had set up a feedback form for the March 2024 core update, and although many SEOs didn't use it, Google still received a significant amount of feedback, which they have read and may use to make changes in the future.
Despite this, the article notes that many businesses have struggled or failed since the update, raising concerns about the impact of these changes.
领英推荐
SEO expert Glenn Gabe expressed his anticipation on social media platform X, looking forward to seeing how the next core update will affect sites that have been working hard to improve following the challenges of the fall 2023 updates.
Google Expands Translated Search Results to 8 New Languages, Boosting Global Reach for Publishers
Google has announced an expansion of its Translated Results feature, now supporting eight additional languages. This feature automatically translates the title link and meta description of search results into a user's local language, and if the user clicks on the translated result, the webpage itself is also automatically translated. The newly supported languages are Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, and Vietnamese.
Despite the expansion, Google clarifies that it doesn't host translated pages; the translation works similarly to Google Translate or Chrome's in-browser translation, ensuring that page features like JavaScript and embedded images remain supported.
This development offers significant benefits to publishers by making their content accessible to a broader, global audience. The delay in supporting major languages like Korean is attributed to market dynamics, competition from local search engines like Naver and Kakao, and the complexity of the Korean language.
According to international SEO expert Christopher Shin, Google has faced challenges in South Korea due to strong local competitors and the intricacies of the Korean language. However, the growing importance of global markets for South Korean businesses and the increasing adoption of Google by returning students and travelers have contributed to the shift.
This update comes as positive news for publishers in a year marked by significant challenges, including AI overviews, core algorithm updates, and missing image thumbnails on recipe blogs. The expansion of translated search results offers new opportunities for reaching a wider audience.