Weekly SEO News February 16- 23
Adding structured data support for Product Variants
In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search.?
Then, in 2023 added support for shipping and returns structured data. On February 20, adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.?
Once you start using the new structured data for Product variants using the Schema.org ProductGroup type your product variants may be eligible to show in enhanced Google Search results.
Google's automated systems are designed to use many different factors to rank great content. After identifying relevant content, Google’s systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T.
Of these aspects, trust is most important. The others contribute to trust, but content doesn't necessarily have to demonstrate all of them. For example, some content might be helpful based on the experience it demonstrates, while other content might be helpful because of the expertise it shares.
While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. These are "Your Money or Your Life" topics, or YMYL for short.
Reading the guidelines may help you self-assess how your content is doing from an E-E-A-T perspective, improvements to consider, and help align it conceptually with the different signals that our automated systems use to rank content.
Gemma: Introducing new state-of-the-art open models
Gemma is a family of lightweight, state-of-the-art open models built from the same research and technology used to create the Gemini models. Developed by Google DeepMind and other teams across Google, Gemma is inspired by Gemini. Accompanying Google’s model weights, they are also releasing tools to support developer innovation, foster collaboration, and guide responsible use of Gemma models.
Gemma is available worldwide, starting today. Here are the key details to know:
Update to Google Ads Policies (March 2024)
In March 2024, Google Ads will update the Unacceptable business practices portion of the Misrepresentation policy to include enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization. Google will begin enforcing this policy in March 2024 for advertisers outside of France. For advertisers in France, they will begin enforcing this policy in April 2024.
领英推荐
They? take violations of this policy very seriously and consider them egregious. If they find violations of this policy, they will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with Google again.
Please review this policy to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before the relevant enforcement date.
?Preserving metadata tags for AI-generated images in Merchant Center
If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file.
Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images. All AI-generated images must contain the IPTC DigitalSourceType trainedAlgorithmicMedia tag. Learn more about IPTC photo metadata.
These requirements apply to the following image attributes in Merchant Center Classic and Merchant Center Next:
Chrome’s new AI feature can help you write on the web
Last month, Google announced new generative AI features coming to Chrome to make browsing the web easier and more personalized — including a tab organizer, theme generator and an experimental tool to help you confidently write content online.
With this week’s launch of Chrome M122, you can try out “Help me write” on Mac and Windows PCs starting in the U.S in English. Using Gemini models, the new feature will help you start writing or refine something you’ve already written — whether you’re selling a piece of furniture, submitting a restaurant review or inquiring about a hotel reservation. The tool will understand the context of the webpage you’re on to suggest relevant content. For example, as an avid gardener, if I’m writing a review for garden shears, Chrome will pull out relevant details about the item from the page to support my recommendation so it’s more valuable to other hobbyists.
To turn on this feature, sign into Chrome, select “Settings” from the three-dot menu and navigate to the “Experimental AI” page. There, you’ll see the option to enable “Help me write” (you can disable it at any time). Once you enable it, you’re all set: Just right-click on an open text field within Chrome and select "Help me write" to get started.?