THE WEEKLY SCOOP -30.11
Little Red Rooster | B Corp?
Passionate, relentless, refined. On. The. Ball. PR & digital comms agency for Audio, Design, Fashion, Home, Music & Tech
US publication Sports Illustrated comes under fire for AI-generated articles
US publication Sports Illustrated has become embroiled in a scandal after a report found it was publishing articles produced by AI, with made-up bylines claiming to be authors – complete with fake headshots and biographies. ? The articles include several product reviews – controversy which could spell trouble for the magazine’s credibility which, under previous ownership, has won numerous journalism prizes. Since 2019, however, the magazine has been hit with financial troubles, including several redundancies across its newsroom. ? The magazine, however, claims the articles in question were produced as commercial content by a third-party advertising company. ? If it is the case that Sports Illustrated is calling on AI to produce content, it wouldn’t be the first publication to do so. Buzzfeed announced earlier this year it would be integrating AI into its content and has plans to make it a core part of its business. Since said announcement, Buzzfeed has published AI-produced quizzes and travel guides. ? We’ll keep our eyes peeled for how this one plays out in the months to come.
British Journalism News Provider of the Year shortlist announced
Press Gazette has announced the contenders for the News Provider of the Year prize. ? Those in the running are: Financial Times, The Guardian, The Times, Sky News, Daily Mail and Open Democracy. ? The Telegraph, currently making headlines for its resale, failed to be shortlisted. ? Check out the full story, including a summary of major scoops announced through each paper, via Press Gazette.
领英推荐
SOCIAL MEDIA? ?
Instagram's latest update involves extending the ability for all users globally to download publicly shared Reels. This feature allows seamless content sharing, potentially increasing visibility. Downloaded Reels are adorned with an Instagram logo and the creator's handle, offering brands a ready-made avenue for cross-platform sharing, particularly on TikTok. While concerns about content appropriation exist, brands can strategically use this tool for curated content, collaboration with creators, and effortless archiving of successful campaigns. Instagram Chief Adam Mosseri's confirmation of the global rollout signals enhanced opportunities for brands to amplify engagement and exposure.
Pinterest has recently released a report highlighting its value for promoting luxury brands. Focused on high-end fashion engagement, the findings reveal that Pinterest fosters a positive experience, attracting a luxury audience predominantly under 35, with high incomes. Users spend 87% more on luxury goods and are 27% more likely to purchase premium products. Pinterest emerges as the top destination for luxury product inspiration and research, with three in five luxury shoppers open to and receptive to luxury advertising. This presents a unique opportunity for brands to connect with an engaged and responsive audience, shaping potential strategies for holiday campaigns and beyond.