THE WEEKLY SCOOP - 16.11
Little Red Rooster
Passionate, relentless, refined. On. The. Ball. PR and digital communications agency.
PR NEWS? ?
At 1,500 stories per day, Mail Online is UK’s most prolific news website
Unlike the days of print, there’s no physical limit to how much content a news outlet can publish on the web. Given that the internet offers newsrooms the possibility to publish thousands of stories a day, how do the UK’s top news outlets compare when it comes to how much they put online? Mail Online published the most content of any of the newsrooms. Over the course of a week, MailOnline published an average of 1,490 stories each day; the equivalent of 14 stories an hour. The Mirror came in second, but trailed behind at 898 stories a day over the course of the same week. The Guardian takes a different stance and a ‘less is more’ approach. It was fourth amongst the websites analysed, with an average of 400 articles on a weekday. Check out the full report here.?
Digital subscriptions overtake print at the I
Digital subscriptions revenue is forecast to be paying for most of the i’s editorial budget within four years, according to editor Oly Duff. Digital subscriptions, which are now driving all commissioning and ideas at the i, overtook print subscriptions about three months ago. According to ABC, digital editions now total 25,733 – giving i daily print and digital sales of 155,000. The i's digital reader revenue strategy began with a simple unmetered paywall restricting access to some locked content such as subscriber-only newsletters. Since then, it has developed a more sophisticated paywall that tracks user frequency, volume and other key statistics that help inform how engaged its readers are with its content. Find out more here.
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SOCIAL MEDIA? ?
Get ready to showcase some client appreciation on Instagram! Instagram has introduced an exciting feature that allows companies to flaunt client feedback on their Stories. Whether it's glowing reviews or fantastic testimonials, businesses can now showcase the best comments from their customers. According to Instagram's chief, Adam Mosseri, this new feature aims to spotlight noteworthy or standout comments from fellow creators and fans. Share your clients' glowing comments on your Stories and let their voices shine!
Companies and influencers using Instagram now have the ability to send reminder ads through Stories to notify their followers about upcoming events, live streams, or announcements. Initially launched as a Feed Ad function, these reminder ads can now be scheduled directly through the platform's Ads Manager. This new feature allows proactive engagement with audiences, enhancing visibility for planned activities and strategically alerting followers about forthcoming events.