Weekly Roundup: Why Starling Bank decided to ‘reinvent’ B2B marketing, Universal Analytics to Google Analytics 4, Attention’s the problem
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
INDUSTRY NEWS
Attention’s the problem, creativity’s the answer – as ever
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
As Iceland shows, aspiration should be open to all
All brands want to be aspirational. Only premium brands usually achieve it, but Iceland is one of the few that make it accessible to low-income consumers.
Why Starling Bank decided to ‘reinvent’ B2B marketing
Determined not to come across as “another tone-deaf bank”, Starling Bank decided to bring substance and consumer-first thinking together to show it is taking business seriously.
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Blaze Blog
In this weeks post we take a look at what direct traffic in GA4 is and how it may have been impacted recently.?
With the change from Universal Analytics (UA) to Google Analytics 4 (GA4), there has been a lot of discussion around data discrepancies between the two.?