Weekly Roundup: What’s next for the Body Shop brand, Aldi Christmas Advert, Domino’s launch loyalty scheme
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
INDUSTRY NEWS
How Currys’ marketers made the case for brand building
Currys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment.
Back to the future? What’s next for the Body Shop brand
The Body Shop has a strong brand and the best sustainability perceptions of any UK cosmetics brand, according to Brand Finance. Its new private equity owners should continue to build on this to drive growth going forward.
Domino’s prepares for launch of loyalty scheme in the UK
Domino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.
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