Weekly Roundup: Tesco Christmas ad, Automotive needs to target women to grow, How to optimise your landing page for conversions
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
INDUSTRY INSIGHTS
Coca-Cola’s and Aldi’s Christmas ads ranked most effective of 2023,
his year’s crop of Christmas ads has been particularly successful, according to research by effectiveness measurement firms System1 and Kantar, which crown Aldi and Coca-Cola as having the top festive ads, respectively.
If the automotive industry wants to grow it needs to target women
Automotive marketing is reaching a fork in the road as governments across the world set dates for banning the sale of new petrol and diesel vehicles, and the public’s appetite for electric cars grows.
For manufacturers whose lower-cost petrol models still make up a high proportion of sales, striking the right balance when it comes to messaging is becoming an ever more delicate affair, as they strive to appeal to consumers with a growing eco-conscience, and at the same time remain mindful that we’re living through a cost of living crisis.
Five things that will sway your chances of marketing investment
Marketers are concerned with growth. Consumer-centric profitable growth for their organisation and their customers, ideally having a beneficial or at least neutral impact on society and the environment.
AD OF THE WEEK
BLAZE BLOG
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