The Weekly Roundup: #LuckyGirlSyndrome,?? Instagram Shopping, YouTube Shorts Monetisation & More

PLATFORM NEWS

Twitter shuts down more International offices as Musk continues to cut costs

Over the last week or so, Twitter has either closed, or been forced to close, its offices in Hong Kong, the Philippines, Mexico, Africa, Australia and South Korea. Twitter has also shut down several of its offices in Europe and India, amid broad-reaching actions.

CREATOR NEWS

YouTube Shorts monetisation to come into effect in February

Users will be able to generate revenue from ads displayed between Shorts clips from February 1st. This process will replace the YouTube Shorts Fund and the revenue will be shared among eligible creators or partners.

WHAT'S TRENDING?

#LuckyGirlSyndrome - Does it pay off?

TikTok's latest viral hashtag 'Lucky Girl Syndrome' has reached over 79 million views within the last week - and the concept is very simple. You tell yourself that you're lucky; so lucky that only good things happen to you. Then, supposedly all your dreams come true.

This may be a bit of a reach, however, thousands of people on TikTok have posted videos about how this manifestation strategy has changed their lives and helped them to gain new opportunities they would've never expected. But does it work?

This positive affirmation strategy actually uses some of the concepts from cognitive behavioural therapy, which teaches that negative thinking is learned, and therefore, can be changed.

What do you think? Is this latest TikTok trend the real deal, or is it 'toxic positivity'? Let us know in the comments below this article.

INSTAGRAM UPDATES

Instagram is changing it's UI - Bye Bye Shop Tab ??

Instagram are finally listening to consumers now it seems... The platform have announced they'll be putting the '+' button back in the middle of the navigation bar at the bottom - where Reels was moved to previously. Reels will shift to the right, and the Shop tab that currently takes up this space will disappear.

This doesn't mean that Instagram Shop is gone forever - businesses can still set up and run their shops as normal as Instagram continues to "invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more."

QUICK BLAZE TIPS

4 Website & Social Media tips that will improve trust from potential customers

01. Transparency

Try not to oversell what you can offer or do. Be truthful about your abilities and limitations, as 81% of consumers state that to purchase, they must trust the brand to do what is right.

02. Show off your reviews

Publish genuine and heartfelt testimonials on your business' website and social media profiles. Did you know that in a recent study, 79% of consumers stated that user-generated content highly impacts their purchasing decisions?

03. Publicise your wins

Shouting out all of your employees both internally and externally not only shows them that you're recognising their achievements, but also influences public opinion.

04. Share your core values

Openly display and discuss your brand's values, why they're important, and promote your partners. 77% of consumers say they're more likely to purchase from companies that are open about their values.

CLIENT NEWS

SpeedoMick's 1000 mile stomp fundraiser hits ￡40,000

We've been honoured to be looking after the one and only Speedo Mick's socials for his final 1000 mile stomp from John O'Groats to Lands End over the last few weeks.

He's only on day 16 and has already managed to raise a whopping ￡40,000 which is going towards suicide prevention and mental health awareness.

If you'd like to donate to Mick's fundraiser and shop your support, you can find his gofundme link below! ??