Weekly Roundup: Dr Martens promotes top marketer to CEO, Morrisons to reward shoppers, Over one in five B2C CMOs in role for a year or less
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Morrisons to reward shoppers for buying certain brands more frequently
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Dr Martens promotes top marketer to CEO
Dr Martens has promoted chief brand officer Ije Nwokorie to CEO, succeeding Kenny Wilson, who will step down before the end of March next year after six years in the role.
Over one in five B2C CMOs in role for a year or less
More than?one in five CMOs in consumer-facing businesses were in role for a year or less in 2023, according to annual research from leadership advisory firm Spencer Stuart.
Indeed 22% of CMOs at B2C Fortune 500 companies held their position for 12 months or less in 2023. This is more than double the figure for top marketers in B2B businesses, where 11% of CMOs had done a year or less.
The report finds the average CMO tenure across Fortune 500 companies in 2023 was 4.2 years, or 50 months. This figure is unchanged from 2022 levels.
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