Weekly Roundup: Boohoo Group doubles down on marketing, Value of the UK’s top brands drops by 14%, UK’s Top 100 most effective marketers revealed
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INDUSTRY NEWS
Boohoo Group doubles down on marketing as it slashes forecast
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Value of the UK’s top brands drops by 14%
As the cost of living crisis wears on, the brand value of the UK’s leading companies has taken a hit, according to the Kantar BrandZ UK Top 75 ranking.
The total brand value of UK-headquartered brands fell 14% this year. This is in contrast to 2022, which saw small growth of 1%, but is slightly better than the 20% decline witnessed by the global ranking revealed earlier this year.
The UK’s Top 100 most effective marketers revealed
Marketing Week is proud to unveil 2023’s Top 100 Most Effective Marketers, sponsored by Digitas, a comprehensive list that represents the best of the best working in the UK marketing industry today.
The final 100 marketers, who span many categories across both B2C and B2B, were chosen based on their contribution to business success, for their impact and influence both within their company and the wider industry, and for their innovative thinking and leadership during what has been another challenging year.
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