Weekly Roundup #6

??Bard updated yesterday??

Key takeaways:

• Extensions are now available in Bard;

• It can interact with Google apps (Maps, YouTube, Hotels, Flights);
• It can collaborate with you in Gmail, Docs & Drive;
• It provides topic suggestions to kick off the conversation;

Read here the full list.

??Google Analytics Checkout journey report now available??

Key takeaways:

• It shows the number and percentage of users who began checkout on your web or app;
• It reports only the users who started the journey at the checkout;
• It helps you identify bottlenecks in the checkout process;

Read here about the report.

??TikTok rolls out label for content that is AI-generated??

Key takeaways:

• Created to support transparent and responsible content creation;
• It works both ways - creators can flag their videos as AI-generated, but there is also an automated system in place;
• It will make it easier to comply with Community Guidelines;

Read here the full announcement.

??TikTok rolls out Attribution Analytics??

Key takeaways:

• First-party measurement solution (It goes beyond the last-click model);
• It helps you gain a comprehensive understanding of the consumer journey;
• You can now visualize conversions across different time windows;

??You can now add checkout to your products on Google??

Key takeaways:

• Go to Google Merchant Center > Settings > Business Info > Checkout;

• Send your customers directly to your cart or checkout page;

Read here about adding a checkout to your free listings.

Finally, here is a link to the true way of cooking and eating spaghetti carbonara. (P.S: There is no cream or milk)