Weekly Roundup #5
??Page feeds available in Performance Max Campaigns??
You can now add page feeds to specify which URLs to use in your campaign. To enable this option, you must have enabled automatically created assets.
??Add competitors' pages in Custom Segment Audiences??
This is a small trick to improve your campaign's targeting: Browse your competitors' websites until you reach the cart page then copy them in your Custom Segment Audiences, like below????.
??Measure cross-media reach in Google Ads??
We started seeing this report become available in our accounts - although the technology to measure and compare online reach against traditional TV is not available in Google Ads, you can still use this report to view deduplicated reach across video campaigns.
??UA conversions mapped to corresponding GA4 conversions??
Several advertisers have noticed Google making changes to GA4 conversion actions in their Google Ads accounts. Here is a post explaining why this is happening.
??Performance Planner is now available with PMax and Demand Gen??
??Search results now available as placement in TikTok Ads??
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??Meta releases new tools to help advertisers this holiday season??
Discover them and how they can help you in the following article.
??X turns to Google to sell programmatic ads??
Google confirmed that X would use the programmatic ad platform for publishers, Google Ads Manager, to participate in online auctions to sell its inventory. Read more in the following article.
??LinkedIn Ad Library now available??
Using the Ad Library, you can search for ads by:
Spy on your competition here.
??Pinterest Ad Library now available??
Using the Ad Library, you can search for ads by:
Spy on your competition here.
??How to approach your TikTok Smart Performance Campaigns??
Here is an article written by my dear friend, Andrei Manole of Another Agency .
Finally, here is an interactive world map of the origins of cat breeds.