Weekly Roundup #3

????Meta releases Advantage+ Audiences????

Key takeaways:

• Advantage+ audience is a new and simplified audience creation experience that helps advertisers increase campaign performance with automation and AI;
• Advantage+ audience uses advertisers' audience selections as "suggestions" to guide who sees an ad, rather than as constraints that limit ad delivery;
• Advantage+ audience can help advertisers reach people who are outside of their targeting parameters, which can improve campaign performance;

View the full article here.

?? Meta rolls out tool to track branded content campaings??

• Is located in the Ads Library and allows users to filter the database by platform, date range, and username;
• It can be used to gain deeper insights into competitor strategies, including their approach, creator-business relationships, and campaign frequency;

???TikTok releases Script Generator???

Key takeaways:

• Scripts are generated automatically based on the information you provide;
• Current fields include the industry, the product name, and product information. However, you may add other information, such as discounts and benefits for clients;

It is an excellent tool for digital marketers and content creators who want to validate the structure of their TikToks, find new hooks, and find out what is more likely to push their content forward.

Access it here.

??TikTok Search Ads are finally here??

I've seen several screenshots circulating, where content in SERP has a "Sponsored" label. I wrote about it 6 months ago, but it has yet to reach our accounts - keep an eye out!

??LinkedIn integrates AI in post creation??

I go through an extensive process when writing my content. The first draft goes through Grammarly, I take the recommendations and prompt Bard to apply them, then it goes through Grammarly again, and finally the human review - me. I'm excited to see whether this integration will help build articles on trending content and how it will help content creators step up their game.

??Nils Rooijmans releases search terms script for PMax??

You can access it here, along with instructions for implementation.

??Google releases Pickup later for Shopping ads??

Key takeaways:

• Pickup later allows customers to purchase items online and pick them up in-store at a later date;
• Pickup later doesn't require full inventory information, so you can use it to advertise items that are out of stock in some stores;
• Pickup later ads only show up when customers are more likely to be interested in them, based on their search intent;

View eligibility requirements here.

??Google releases new certifications??

Do you know those dreary certifications from Meta? Where some random person you do not know makes you show the entire room on a webcam before proceeding? Yeah, Google did just that for Search, Display, and Video. You do what you want with this information.

????Httpool announces partnership with Microsoft Advertising????

• Microsoft Advertising has appointed Httpool as its advertising representative across 23 markets in Central and Eastern Europe;
• Httpool will provide agencies and advertisers with insights to access Microsoft's search engine, advertising products, and Edge to create high-impact marketing campaigns.

??Reddit launches first-party measurement tools??

We are talking about the Brand Lift Study and Conversion Lift Study.

The Brand Lift tool uses a randomized controlled survey to measure how much Reddit Ads can improve brand perception over and above other factors.

This Conversion Lift tool uses the Reddit Pixel and other tracking methods to measure the impact of Reddit Ads on user behavior. It can track metrics such as app installs, page visits, leads, add-to-carts, and purchases.

??Reddit doubles interest targeting categories??

View here the full list.

Finally, here is a link to the ultimate guide to brewing beer at home.