Weekly Roundup #2

??pMax Video Ads may have led to online tracking of children??

Key takeaways:

• Adalytics researchers found that Google's personalized ads were being served on "made for kids" videos, which could be a violation of COPPA.
• IPG Mediabrands is investigating the matter and has advised its clients to temporarily pause their PMax campaigns on YouTube.
• Google has denied the allegations, saying that it does not personalize ads to kids and that it has safeguards in place to protect children's privacy.

Full article here.

??PPC Mastery publishes free Conversion Tracking Course??

Miles McNair & Bob Meijer will take you through:

• Basics of conversion tracking;
• Advanced tracking setups;
• How to up your tracking game;

Watch it here????

??Data Revolt Agency publishes Adobe Analytics Guide??

Key takeaways:

• Going through basic, as well as advanced functionalities of the platform;
• How to make sure you're GDPR compliance;
• Benefits for marketers, product owners, and data analysts;

View the guide here.

??Google launches beginner-friendly GA4 Training Course??

Key takeaways:

• It is designed for SMB owners, Junior PPCs & Data Analysts;
• It focuses on setting up a GA4 account and validating data collection;
• It helps you understand how data is organized into reports;

Start the course here.

??Google - Think Retail On Air is back on August 29th??

Key takeaways:

• AI can help retailers to turn 2022 learnings into 2023 earnings;
• Retailers need to adapt their holiday strategies for 2023 and beyond;
• Retailers can learn from leading brands that are using AI to multiply their expertise and creativity;

Register here.

Finally, here is a link to a museum you may want to visit if you're in Bucharest.