Happy Friday folks, let's jump into your Green Room weekly round-up...
????Speaking Opportunity Alerts
On Monday Amy Lattimore
and I posted these speaking opportunities:
- Women in Payments | Deadline: May 10, 2024, | Compensation: Inquire for more | Location: Toronto, CA | Dates: September 24-25, 2024 | Share your expertise in: digital payments, leadership and career development, payments innovation | Apply here: https://womeninpayments.glueup.com/event/call-for-speakers-101646/
- 2025 Education Conference by Apartment Association of North Carolina | Deadline: May 15, 2024 | Compensation: Paid | Location: Raleigh, NC | Dates: May 12-14, 2025| About: The conference brings together 690+ multifamily housing professionals. Attendance will be a majority of Onsite Associates and Regional Level roles, corporate Directors/VPs/CEOs, Independent Rental Owners, and more | Apply here: https://www.aanconline.org/2025-education-conference-call-for-speaker-rfps
Next Monday, we'll be sharing these two opportunities. Jump in ahead of the crowd...
- Future of Work Expo | Deadline: May 15, 2024, | Compensation: Free Tickets | Location: Ft. Lauderdale, FL | Dates: February 11-13, 2025 | Share your expertise in: Future of Work Solutions, AR/VR/Metaverse, Artificial Intelligence and Automated Communications, Business Process Automation, Business Continuity Planning and Management, Cloud Services, Conferencing/Collaboration, Contact Center Trends and Technologies, AND SO MUCH MORE | Apply here: https://www.futureofworkexpo.com/call-for-speakers.aspx
- Future of CX Expo | Deadline: May 15, 2024 | Compensation: Free Ticket| Location: Ft. Lauderdale, FL | Dates: February 11-13, 2025| About: The conference welcomes submissions from academia, industry, and government organizations that focus on the application of CX technologies in any industry or discipline.| Apply here: https://www.futureofcxexpo.com/east/call-for-speakers.aspx
???Discount Tix Alerts
???Notes from a conference
MicroConf Remote: Early Stage B2B SaaS Sales
- Dive Deeper into MicroConf Remote and how to get your site to sell 24/7 here
- Dive Deeper into MicroConf 23 here
Selling with words: what early-stage startup founders tend to get wrong
Katarina Howard, who prefers to go by Sam, is a conversion copywriter and messaging strategist who delivered a presentation on crafting website copy that converts. With extensive experience working with early-stage startups, Sam shared valuable insights on optimizing website messaging to engage prospects and drive conversions.
- To create effective website copy, founders must understand their audience and address their pain points, goals, and objections. By putting themselves in their prospects' shoes, they can craft messaging that resonates and builds trust. "Empathy is the only consistent quality across all lists of great salespeople."
- "Websites that sell have to work harder than salespeople because they do not have that feedback loop that helps them constantly get better." Unlike sales conversations, websites lack the real-time feedback that allows for continuous improvement. Founders must invest time in researching their audience, testing their messaging, and incorporating feedback to optimize their website copy.
- Effective website copy showcases the product's features and benefits in a way that is relevant and easily understandable to the target audience. By clearly demonstrating how the product solves their problems, founders can increase the likelihood of conversion. "Ideally, you are not making the same mistake that comes up a lot for me in messaging tests. You're showing your product and you're making it very easy to see how those features work for your prospect."
- Launching a website is just the beginning. Founders must continually monitor visitor behavior, gather feedback, and iterate on their messaging to improve performance. This ongoing process is crucial for creating a website that truly acts as a 24/7 salesperson. "You will only know once you launch and you start monitoring what's going on. And even then, ideally, you continue this conversation, whether you're adding forms or you are asking those during your sales calls."
To learn more, check out the following:
- Use tools like session recordings, heat maps, and scroll maps to understand how prospects are interacting with the website.
- Get on the list for MicroConf Europe
in Croatia, October 6-8, 2024.
- Get caught up on our notes from MicroConf 23
.
- Subscribe to The Green Room
for more conference notes you should know about, including speaking opportunities, discounts, and our calendar of vetted conferences for the month.
- Catch Amy
and Bryan
on LinkedIn for our weekly conference round-up ripe with conference notes and more conference must-haves!
???Top 5 conferences happening next week
Which ones are you pulling up to?
Want the full list of vetted conferences for the month? Take a look here
