Weekly Round-Up 29/11/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Make your loyalty programme globally recognised at the International Loyalty Awards!
The International Loyalty Awards has returned for its 14th year!
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This conference is dedicated to award the best practices and personalities in the loyalty sector, through multiple categories!
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This is your opportunity to nominate your loyalty programme to be officially recognised for its outstanding innovation and marketing leading efforts!
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But HURRY the nominations will close on December 13th!
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All nominated brands will be invited to awards conference in Dubai on May 15th, 2025!
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Click on the link below to make your submission and get your program recognised across the world!
Discover how you can future-proof your loyalty programme in 360Insights upcoming webinar!
On the 10th December, our MD, Tom Peace will be a speaker in 360Insights upcoming webinar!
?This webinar will focus on how you can future-proof your channel's incentive strategy and execution as we get closer to 2025!
?Also, the speakers will cover how you can optimise your loyalty programme to tailor to different demographics and countries.
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What You’ll Learn:??
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Click on the link below to register and discover how you can optimise your channel incentive strategy for 2025!
Utilise this Early Bird discount to save on The Bonus Awards upcoming events!
The great people at The Bonus Awards are hosting two events in April 2025 BOTH focussing on CRM and loyalty insights specific to the region.?
?You only have until this Friday (November 29th) to utilise their EARLY BIRD discount to save ￡100 of the final price.
?Below is a short description of what you can expect from both events!
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This is your best opportunity to learn and network with the best minds in loyalty in the BENE and DACH regions!
One week left until the launch of our new eBook with Marigold!
Next Tuesday, we will be launching a brand new eBook with our partner Marigold called 'Creating Customer Lifetime Value' which features insights from their recently released 'Relationship Marketing Trends: Brand Rankings Report'
?Our eBook will be split into different chapters consisting of case studies, infographics and insights from our loyalty experts. Below is a list of subject matters that will be in our eBook!
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?Make sure you keep an eye on your emails on the 3rd December, so you can be the first to download and uncover the insights in our eBook.
Last week, the luxury British car manufacturer Jaguar has released their new rebranding campaign which included a release of a new logo and a focus on EV cars releases.
?Rebranding can be effective strategy for companies that want to appeal to a different audience. Especially if it means introducing new products or services that wouldn't appeal to the existing community.
However does rebranding effect the loyalty of existing customers?
?With rebranding, the message and the ethos around the brand could change which may upset customers who have been loyal to the business for several years.
?However, if the products remain high quality customers will still remain loyalty but is it worth the risk.
?Let us know what you think?
Weekly LinkedIn Poll
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Does rebranding affect the loyalty of the existing customer base?
1. Yes
2. No
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Click on the link below to vote and share your thoughts
Last week's results
In last weeks pool, we asked our community "How can loyalty programmes protect customer retention during the Black Friday period?"
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60% of the community voted for "offer personalised offers" while 25% of the community voted for "Amplify rewards during BF sale"