Weekly Round-Up 28/02/25
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Join our webinar on Generative AI in loyalty & get insights from our upcoming eBook!
Over the next 4 months our MD, Tom Peace, Certified Loyalty Expert? , will be publishing 4 eBooks taking a deep dive into specific applications of AI in Loyalty, supported by webinars with guest appearances from industry experts.? Tom will share his perspective on how AI will change how brands strategies need to update their focus on personalised journeys!
In March we will be looking specifically at Generative AI with our eBook launching on 4th March and supporting webinar on 13th March.? Both the eBook and Webinar will have include valuable insights from:
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Join Tom, Mike and Matt as they explore why businesses need to integrate generative AI to deal with vast amount of data, complex customer journeys and the growing demand of personalised experiences.
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The webinar will also explore what the potential risks are in generative AI along with live polls and questions to ask the audience to share their opinions and thoughts!
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This look at Generative AI is the first part in our series exploring AI applications in relation to customer loyalty and engagement.? Each month we will cover a different topic within AI; predictive analytics, chatbots in customer service and how this all leads to hyper-personalisation at scale
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Stay tuned for more info in the coming weeks
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Click on the link below to register for the webinar on 13th March!
Register to discover loyalty insights from Marigold's 2025 Consumer Trends Index
Consumers are more unpredictable than ever. Convenience, price, and social influence dictate their choices, while AI reshapes engagement. Loyalty isn’t guaranteed, and personalisation can either build trust or break it.
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So how should marketers respond in 2025?
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Join Marigold experts and special guests from Brooks Running and Moonpig as they break down the latest consumer behavioural trends outlined in the just-released 2025 Consumer Trends Index.
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Moderated by Jay Schwedelson , host of the No. 1 marketing podcast in the United States, this panel will go beyond the data with real talk and real strategies.
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What you’ll learn:
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Don’t miss out—reserve your spot today.
Don't forget to register to Marigold's webinar on driving loyalty probability in 2025
Loyalty should drive revenue, not discount your brand into irrelevance. However, too many programs rely on promotions that erode profitability without creating real customer connections.
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Join Marigold and Concentrix on March 6th at 6pm GMT for a conversation on how brands are driving higher retention and profitability without relying on discounts.
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Loyalty expert Jillian Dimoff off will lead the discussion with:
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Loyalty Connect Global are offering you this 2-for-1 offer on their upcoming event!
On the 13-14th May, Loyalty Connect Global is back for their annual loyalty event in Dubai! This event brings together the brightest minds, innovators and leaders in the loyalty industry!
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For our community we are offering you an exclusive 2-for-1 ticket deal.
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Utilise this opportunity to double the value for your company by bringing a colleague along for free and explore how strategic partnerships can amplify your program's success.
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Below is a short explanation on how to apply the discount!
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But act fast! This offer is only available until Sunday, March 2nd!
On the 20th February, it was confirmed that the upmarket retail store Selfridges made some changes to their loyalty programme. This change rewards customers for spending more time in store!
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Originally the Selfridges Unlocked membership rewards customers with perks that included unlockable experiences and invites to exclusive events and sales.
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The updated membership allows members to collect points by participating in a range of in-store experiences. This should include: Watching a film at the retailers cinema, having lunch at the café or restaurant or attending Selfridges bookable events.
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This is a great example in how loyalty programmes can be utilised to reward business interaction as well as spending behaviour. This can create a stronger customer bond and increase the customer lifetime value!
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Following this news, we want to know what you think about this change and should we see more retailors reward interactions as well as spend?
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Let us know by voting in our latest poll!
Weekly LinkedIn Poll
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Should large retailers reward time spent instore?
1. Yes, brands should do this
2. No, it’s an unnecessary cost
3. For some sectors only – tell us in comments
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Click on the link below to vote and share your thoughts