Weekly Round-Up 27/09/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
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Introducing the loyalty experts for our upcoming eBook
In October we will releasing our third eBook of our series: 'Emotional Loyalty and Customer Relationships'.
?Last week we announced the two sponsors who will be providing their knowledge and experience in this eBook.
?Alongside our sponsors, we are announcing three loyalty experts who will be providing their own insights based on their years of experience working in loyalty and assessing customer relationships with loyalty programs.
Our eBook will explore why emotional connections with customers have been a key factor for improved customer retention and increased transactions. Our experts and sponsors will be using their expertise to explore the best strategies companies should implement to maintain emotional loyalty with their customer base.
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Below are the list of experts for our third eBook:
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Tom is our MD and his experience is at the very forefront of the industry. Tom is a Customer Engagement expert and Loyalty Strategist, with 20+ years experience across all sectors of the loyalty industry. Tom will share his experience of hyper-personalisation for developing customer engagement, and how this leads to community and an alignment of belief.
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Nicki Helfet (CLMP?), 30 Under 40 Loyalty Royalty 2022, is a seasoned loyalty marketing professional who has worked with a variety of prestigious brands across industries, including retail, travel, financial services, and sports media. In her most recent position, Nicki has applied her brand and loyalty programme expertise to the world of luxury fashion, heading up Ralph Lauren’s strategic global loyalty initiative. Previously, she was Head of Loyalty at DAZN, developing a membership programme for their global subscriber base, engaging the passion of fans across a range of sports. Nicki has also helped evolve the credit card points programme for M&S Bank and run the ebookers BONUS+ programme at Expedia Group. Nicki is based in London.
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Claire Gartland is a leader in customer-centric marketing, with a proven track record of driving growth across Canada, the UK, and global markets. Leveraging her strategic acumen, Claire has successfully led high-impact initiatives for global powerhouses such as American Express, British Airways, Sky, JPMorgan, and Samsung. Claire specializes in crafting and executing strategic marketing initiatives that optimise customer acquisition, elevate the customer experience and foster loyalty. With a deep understanding of digital strategy, CRM systems, and customer segmentation, Claire provides innovative solutions that deliver long-term value for both customers and businesses globally.
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Stay tuned for the release of our eBook in October to learn about the different methods to create emotional connections and why it would benefit your business!
Our previous eBooks are still available to download!
Discover loyalty insights from our Eagle Eye , Odicci , CarltonOne , Dsquares , Braze and Antavo AI Loyalty Cloud . Also learn from the experience of our loyalty experts: Sebastian Huschner, Lorena Mori , Tom Burrell , Deon Olivier, CLMP? , Nasima Ahmed ?
So far our eBooks have been downloaded over 250 times, so don't miss your opportunity to learn about the most impactful trends in loyalty and how YOU can utilise these insights in your business strategy!
Latest podcast episode!
领英推荐
In this episode, Tom is joined by Louisa Evans, PhD , Head of Customer Loyalty and Retention at Hornby Hobbies Ltd and Zsuzsa Kecsmar , co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud !
This episode is based of a question asked by Louisa around the importance of social media in loyalty programmes. Louisa was relating the question to Hornby's range of brands including Scalextric, Airfix and Hornby trains.
Tom and Zsuzsa have been loyalty experts for many years, and have been using their expertise to build a strong presence on social media platforms!
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Throughout the podcast, Tom and Zsuzsa explain how social media should be used to communicate with loyal customers. Allowing them a platform to share their praise with Hornby Hobbies!
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They also investigate how social media can be used for data collection through competitions, surveys and polls.
Listen to the full episode to see how Tom and Zsuzsa help Louisa create a social media strategy focussing on Hornby Hobbies loyalty programme.
On October we will be releasing our third eBook, which will be focussing on emotional connection in loyalty. The official title of our eBook is called ' Emotional Loyalty and Customer Relationships'.
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For this Monday Morning Insight we will be focussing our poll and insight based on emotional connection in loyalty programs and asking our community....
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What are the best ways to measure emotional connections in loyalty?
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With the increase of loyalty programs, many companies are creating emotional connections with their customer base to create a long standing relationship. This helps create brand loyalty and increase customer retention. Nowadays, customer satisfaction is a one of major KPI's for big businesses, as it can be an important factor on why a new customer would pick your business over another!
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This can be measured in multiple ways but the data is used to find new ways to create long lasting connections with existing customers and how it can be used for customer acquisition.
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Our upcoming eBook explores the importance of creating emotional connections, and will be sharing the insights used by top brands to create long lasting customer engagement.
Weekly LinkedIn Poll
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What are the best ways to measure emotional connections in loyalty?
Click on the link below to vote and share your thoughts
Last weeks results!
Last week, our poll focussed on coalition programmes and if they are the future of loyalty.
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The majority (42%) voted said that coalition programmes have the bets value and are the most flexible. Whilst coalition programmes have been around for decades, they still offer us the best value and this is still the most important factor for members.