Weekly Round-Up 25/10/2024

Don't miss Sam Panzer insights on 2025 loyalty trends

Are you ready to gain exclusive insights from industry expert Sam Panzer on the future of customer retention?

Our MD, Tom Peace will be hosting Talon.One latest webinar '2025 Loyalty Trends: Innovations and Best Practices to Shape Customer Retention,' on 5th November at 2pm.

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Sam Panzer, a renowned loyalty program strategist and author, will be sharing his extensive experience and innovative ideas. In this session, Sam and our expert panel will explore:

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?? Emerging Trends: How AI and machine learning are revolutionising personalisation

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?? Innovative Practices: Real-world examples of successful loyalty programs

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?? Best Practices: Proven strategies for enhancing customer experience and building long-term loyalty Register now to learn from Sam Panzer and stay ahead of the curve.

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Click on the link below to register and learn about best practices to increase customer retention!

On the 6th of November, we are launching a new eBook called 'Goodbye to 80s Loyalty' with our partner Capillary Technologies.

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This eBook will explores the common problems that occurs in current loyalty programs. The eBook will also, as well as dive into the best latest loyalty trends to engage with future customers, such as hyper-personalisation, community, use of AI, gamification and more.

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Capillary is a leading managed SaaS loyalty solution for enterprise brands worldwide. Powering over 100 enterprise-scale loyalty programs for companies like Tata, Optum, Shell, Domino’s, and Asics. Capillary has earned top spots on the Forrester Wave for Loyalty Solutions, along with key recognitions from Gartner, Everest Group and the SPARK Matrix.

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Following the launch of the eBook, we will also be hosting a webinar to dive deeper into the eBook’s content with Aneesh Reddy, Founder and CEO of Capillary, on the 12th November

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Tom and Aneesh will be providing insights on how customers are demanding a change in modern day loyalty programmes with case studies to show how brands can innovate traditional programmes. ?

Click the link below to register to the webinar by choosing a link that fits your time zone!

11am UK = 12 noon Europe = 4:30pm IST

6pm UK = 1pm East Coast = 10am West Coast

Join loyalty leaders from around the world to discover unmissable insights in London!

On the 7th November, the greatest minds in loyalty are coming together at The Advanced Customer Loyalty and Retention Conference in London!

Our MD, Tom Peace, will be there and he is looking forward to meeting you all there.? Message him on LinkedIn if you’d like to catch up

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https://www.dhirubhai.net/in/tom-peacethe-loyalty-people/

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This conference will explore the trends in loyalty and customer retention such as:

?? The impact of AI

?? Personalised loyalty programmes

?? Customer data insights

?? Omnichannel success

?? Retention strategies

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Over 20 industry giants will be in attendance sharing their insights through breakout discussions, network sessions and Q&A panels.

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Click on the link below to view the confirmed agenda!

Agenda

Register with the ID Code: “LOYALTYPEOPLE” and save ￡350 on your ticket, reducing the price from ￡649 to just ￡299.

If you have any questions about the event, please email at?[email protected]?or give them a call on +44 (0)20 3479 2299.

Purchase your ticket

Our third eBook 'Emotional Loyalty and Customer Relationships' is still available to download!

?Since the original release, our eBook has received over 60 downloads and we are excited for the rest of our community to discover the insights from our partners and loyalty experts!

?? Voucherify

?? Antavo AI Loyalty Cloud ?

?? Tom Peace, Certified Loyalty Expert?

?? Nicki Helfet CLMP?

?? Claire Gartland

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Click on the link below to discover the best strategies for turning your first time buyers into lifelong customers!

Last week we asked you to vote on the most important aspects of a subscription based loyalty programme, in terms of driving loyalty and overwhelmingly you voted for value proposition (see the results below).? So this week we are building on this theme with some insight around the different types of subscription loyalty value propositions.

Within subscription-based loyalty programs, the value proposition is crucial in attracting and retaining members and you have to get this right for your members, as well as your business. There are four key factors that contribute to a strong value proposition in such programs:

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1. Exclusive Benefits: Offer unique and exclusive benefits that are not accessible to non-members. This could include early access to sales, exclusive discounts, personalized recommendations, or member-only events. Providing perks that are specifically tailored to the interests and preferences of your members adds significant value to the subscription.
2. Continuous Value: Ensure that the benefits provided through the loyalty program continue to deliver value over time. Members should feel that their subscription is worthwhile and that they are consistently receiving benefits that enhance their overall experience with your brand. Regularly update and refresh the offerings to maintain member engagement.
3. Personalisation: Personalise the experience for each member based on their preferences, behaviour, and engagement with the program. Tailoring rewards and benefits to individual members makes them feel valued and appreciated, ultimately strengthening their loyalty to your brand.
4. Emotional Connection: Foster an emotional connection with members by going beyond transactional benefits and creating a sense of community or belonging. Encourage interaction among members, provide opportunities for feedback and engagement, and showcase the impact of their membership on the lives of others, the environment or the world at large. Building emotional connections can lead to long-term loyalty and advocacy for your brand.

By focusing on these factors and continuously refining your value proposition, you can create a compelling subscription-based loyalty program that drives member engagement, retention, and ultimately, a higher return on investment.

Weekly LinkedIn Poll

What is the most important factor in driving a successful value proposition in a subscription-based loyalty programme??

1. Exclusive benefits

2. Continuous value

3. Personalisation

4. Emotional Connection