Weekly Round-Up 24/05/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Learn more about the European trends of Loyalty from Marigold's new report
Get your hands on the latest Marigold report, the '2024 State of Loyalty Report', which dives into the loyalty trends of the European market, compiled from Marigold's 2024 European Consumer Trends Index.
With this data, companies can gain insights into what the European market desires from loyalty programs and what factors are crucial to them when joining a new program, as well as what keeps them engaged with their favourite businesses.
Did you know that 65% of the European market claims they are willing to pay more to a brand they are loyal to? This marks a significant 7% increase from the previous year across various age demographics, from Gen Z to Baby Boomers.
Additionally, this report sheds light on four key strategies that companies can employ to foster loyalty:
?? Personalise
??? Incentivise and Rewards
?? Optimise the Human Experience
?? Communicate Brand Purpose
Click on the link below to learn more about the loyalty trends in the European market in 2024!
The Loyalty People are continuously brainstorming innovative methods to keep our community engaged with the latest updates concerning loyalty worldwide.
As a result, we're thrilled to announce the launch of our new webpage specifically designed to gather loyalty-related news from various sources and present it in one convenient location for our community to explore and potentially discover something new!
Our webpage will be updated in real time on the latest news in loyalty, customer engagement, CX and CRM. Ensure that you're the office legend with your finger on the pulse of all the latest developments in the loyalty landscape. Be sure to bookmark our new page to remain up-to-date with all that's happening in the world of loyalty.
Click on the link below to starting reading the latest news in loyalty!
Weekly LinkedIn Poll
What stands out as the pivotal element in nurturing loyalty for a business?
This week's Monday Morning Insight is proudly sponsored by Marigold.
Today, we want to engage with our community with a thought-provoking question inspired by the four ways to cultivate loyalty as explained in Marigolds '2024 State of Loyalty' on page 3.
领英推荐
We will be asking our community...
What stands out as the pivotal element in nurturing loyalty for a business?
1. Personalisation
2. Incentives and Reward
3. Optimise the Human Experience
4. Communicate Brand Purpose
VOTE NOW
Learn the basics of AI in this new course!
Ever since AI came into play, it's been a big help for businesses. From checking grammar to helping with marketing plans, it's got a lot of uses. But with so many options, it can be hard to figure out how to use AI best for your goals.
In the loyalty industry, AI has been utilised to assist customers through chatbots, personalised offers, and rewards based on spending habits. As AI continues to advance, it's never too late to understand how it can be integrated into your loyalty program or enhance your customer experience.
That's where The Loyalty People come in. We are offering a discount on a course in London called AI Essentials, organised by AI for Non-Techies!
This event will be a day packed with everything you need to know about using AI at the workplace and will include topics such as:
??? What generative AI actually is.
??? Picking the right AI chatbot for your needs.
??? How to write prompts properly.
??? Building a personal prompt library.
??? How to find, test and choose the right AI tools.
??? Risks, limitations and ethics of AI use.
During this session, participants can expect scheduled breaks, lunch, and refreshments. Additionally, there will be ample opportunities for networking with fellow learners who are on a similar AI learning journey.
This is the perfect opportunity for all loyalty professionals to grasp how AI can be advantageous in our competitive industry. By learning the basics of AI, you'll unlock endless possibilities!
Click on the link below to learn the basics of AI and use the code LOYAL24 to save ￡100 off the full price tickets.
BOOK NOW