Weekly Round-Up 23/08/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Here's our latest round-up of all our activity from the last week
Introducing Our Consultancy Services:
?Reviewing and innovating Krispy Kremes loyalty program!
We are excited to share our successful collaboration with Krispy Kreme!
Krispy Kreme utilised our 'Program Health Check and Innovation Workshop' service which gave them a comprehensive review of their loyalty program highlighting factors and improvements. We also assessed how future-proof the program is for new and existing customers.
The service highlighted some important innovations for Krispy Kreme to further improve its loyalty program to reach more consumers. Following the Innovation Workshop, we also continued to work with them to complete further work on international program expansion, promotional excellence, CRM best practices, a full technology review and a review and an investigation into subscription-based loyalty.
Below is a quote from Emma Colquhoun, CCO of Krispy Kreme
"The Loyalty People have been great to work with.?Our initial project was programme review and innovations, which highlighted some great ways for us to take loyalty forward.?They also provided a business modelling tool so we could test different scenarios.?We retained them to help us answer some specific questions about technology, comms best practices and programme growth.?Really helpful and knowledgeable team.?Highly recommend!"
The Loyalty People aims to provide the best insights and loyalty news globally. We are also customer loyalty and CRM experts, with sector specialists located worldwide.
If you’re looking to build a new customer engagement strategy or improve your loyalty program then get in touch to find out how we can help at
Click the link below to learn more about our consultancy services!
Introducing the loyalty experts for our upcoming eBook!?
As part of our summer series, we will be launching our second eBook at the end of August titled 'Driving Hyper-Personalisation in Loyalty Programs'
Alongside our partner contributions from Dsquares Braze and Antavo AI Loyalty Cloud . Our eBook features contributions from three loyalty experts that have years of experience in customer engagement, loyalty programs and the benefits of hyper-personalisation across multiple sectors!
Meet the team below...
Tom is our MD and his experience is at the very forefront of the industry. Tom is a Customer Engagement expert and Loyalty Strategist, with 20+ years experience across all sectors of the loyalty industry. Tom will share his experience of hyper-personalisation for developing customer engagement, and how this leads to community and an alignment of belief.
Deon Olivier has been an active member of the South African Loyalty Marketing industry at client, agency, strategist and implementation level since 1999. He works closely with clients to conceptualise new Loyalty Marketing strategies, refine existing strategies and implement (build, launch and bed-in) Loyalty programmes.?Deon was also part of the team that founded eBucks, the multi-winning retail banking loyalty programme!
Nasima Ahmed
With over 15 years of experience in digital marketing, Nasima is a seasoned digital marketing leader specialising in customer retention and loyalty, with a background encompassing ecommerce, fashion, beauty, and luxury. Having lent her expertise to renowned luxury brands such as GANNI, Penhaligon's, L'Artisan Perfumery, and Swarovski, Nasima has honed her skills in redeveloping loyalty programs, notably for Sephora UK and Debenhams Beauty Club
Look out for our eBook launching next week!
领英推荐
Our first eBook 'AI and Loyalty Management' is still available to download!
Learn from our three partners and experts about how AI and gamification is positively changing the opportunities to engage customers and drive retention!?
Over 100 people have downloaded our eBook so far, so don't miss out on the chance to learn more about the future of loyalty!
Discover how businesses can overcome customer loyalty issues in the grocery sector
In this podcast episode, we are looking back at our our episode with Andrew Mann and Anders Mittag.
Andrew has managed loyalty at Tesco Clubcard, Nectar, M&S and Coop UK, while Anders developed the customer loyalty proposition for Coop Denmark before setting up Lobyco, a tech solution for grocery loyalty.
Along with Tom, they talk about the current and future challenges in the grocery sector.
This episode dives into the latest developments and innovations in the sector. Furthermore, they discuss how businesses have changed customer retention strategies due to the cost of living crisis and the increase of membership pricing.
Not much has changed in the grocery sector and the challenges around cost of living and membership pricing are still prevalent!
So click on the link below to learn about the problems in the grocery sector and learn how businesses can overcome the challenges.
We are publishing our second eBook at the end of August! We announced it last week and this weeks poll aligns to the subject matter! Our latest eBook, ‘Driving Hyper-Personalisation in Loyalty Programs’ will be packed full of the latest insight on this fascinating trend, as well as advice from experts and partners at the very forefront of technology solutions.
Hyper-personalisation is a game-changer when it comes to customer retention and creation of brand loyalty. These methodologies provided the opportunity for business objectives to foster emotional proximity with clients and consumers, and ultimately, stay with brands.
Some brands personalise based on previous behaviour to show how well they know you.?Brands like Netflix and Spotify are masters at this technique.
Meanwhile, the sportswear brand Nike and the training app Strava offer customers hyper-personalised recommendations, such as a recommended training tailored to a customer’s past performances. Adding convenience to your customers daily life is a great way to gain retention and and brand loyalty. Companies like Starbucks do this well by offering discounts based on previous purchases. Hyper‐personalisation ensures that usage is not just entertaining but also enables customers to improve their life in some way. Hyper-personalisation will be explored further by our three partners and experts in loyalty in the forthcoming eBook – keep your eyes open for more developments over the next few weeks.
Weekly LinkedIn Poll
What do you think is the most powerful hyper-personalisation technique for building loyalty?
1.??? Personal goals
2.??? Entertainment values
3.??? Personalised Rewards
4.??? Others...Please comment below
Click on the link below to vote and share your thoughts