Weekly Round-Up 22/11/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Last chance to download our eBook on top customer engagement techniques!
Two weeks ago, we released an eBook called 'Say Goodbye to 80s Loyalty' featuring insights from our partner Capillary Technologies!
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Capillary is a leading managed SaaS loyalty solution for enterprise brands worldwide. Powering over 100 enterprise-scale loyalty programs for companies like Tata, Optum, Shell, Domino’s, and Asics.
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This eBook explores the best techniques to implement into your loyalty programme that will increase engagement with your customers!
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Click on the link below to download the eBook and learn how you can modernise your loyalty programme with the latest trends!
Register to learn about the emerging trends to tackle customer churn in this Stampix webinar!
On the 26th November, Stampix is hosting a webinar called 'Signal or Noise: How to Create Lasting Loyalty in Telecom. This webinar focusses on the emerging trends that are helping telecom brands tackle churn and create sustainable customer engagement.
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This webinar is great for anyone who are interested in learning how to drive customer retention in competitive industries!
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Learn from loyalty experts to gain interesting insights from experts who have developed loyalty programmes across all sectors.
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The webinar will cover these topics in detail:
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Click on the link below to register!
We are releasing a new eBook in December with our partner Marigold!
In December, we will be launching a brand new eBook with our partner Marigold called 'Creating Customer Lifetime Value' which features insights from their recently released 'Relationship Marketing Trends: Brand Rankings Report'
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This eBook explores how valuable customer loyalty has become for modern businesses in every sector. Research from Marigold's Brand Index Report reveals that 68% of consumers are willing to pay premium prices to purchase from brands they trust.
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There will also be two loyalty experts, who will be providing their own insights on the impact of customer loyalty!
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Amanda Cromhout, CEO and Founder of Truth?
?She is the Academic Director of Customer Academy, Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards.
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Simon Jeffs, Principle Marketing Strategist of Marigold ?
Simon is a CRM, loyalty, direct marketing, data and insight solutions specialist with significant strategic planning and execution skills covering customer acquisition and retention initiatives across a varied channel mix.
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Make sure you keep an eye on future emails which will provide updates leading to the eBook release!
?A couple weeks ago we asked our community 'Does Black Friday encourage you to remain loyal to a brand or do you shop based on deals alone?' The majority of our community voted 'Black Friday is only for churn'
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However due to financial reasons and the holiday period, many customers may shop at competitor brands to seek better prices or rewards during this Black Friday sales.
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Many companies use Black Friday as a marketing tool to acquire new customers. However as we agree with the community, is there more loyalty programmes can do to stop customers even thinking about shopping elsewhere?
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Let us know what you think?
Weekly LinkedIn Poll
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How can loyalty programmes protect customer retention during the Black Friday period?
1. Rely on loyal customers
2. Offer personalised offers
3. Competitive pricing
4. Amplify rewards during BF period
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Click on the link below to vote and share your thoughts