Weekly Round-Up 21/12/23
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Our MD Takes on the Blind Loyalty Challenge
On the 15th December, our MD, Tom Peace took on the Blind Loyalty challenge hosted by Amanda Cromhout, founder of Blind Loyalty and International Loyalty Personality of 2023.
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In this 14 minute challenge, Amanda and Tom have a discussion about
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??The impact AI has in the Loyalty industry
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??Experiences that foster loyalty and connect to customers' interests
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??Data insight from leading companies
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?Click on the link below to watch the full challenge
Loyalty Programs: The Complete Masterclass
Uncovering The Best Trends In 2024
n 2023 we have seen an increase on the different ways companies have implemented loyalty through multiple methods. These methods include the increase of:
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?? Gamification
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?? Brand Responsibilities
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?? Interactive Activities
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?? Subscriptions
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With the support of Phil Shelper's book (Loyalty Programs: The Complete Guide). We will be covering all of these topics mentioned above as well as many others that have left a huge increase in customer retention and emotional loyalty.
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Start your 2024 the right way by learning about the most recent trends in loyalty innovations by clicking on the link below to buy your ticket
领英推荐
Introducing a New Loyalty Podcast
The Loyalty People are introducing a new video podcast called 'Loyalty Chats with Tom', which will feature our MD, Tom Peace. This podcast will focus on conversations about the most recent and innovative news in the Loyalty sector, as well as how it will impact the industry as a whole.
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This first episode builds on a poll that was released two weeks ago regarding the CMA's review of membership costs and how it impacts food retail loyalty programs.
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Overall, the majority of our community voted that there is nothing wrong with rewarding loyalty to your customers.
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You can read our full insight by clicking here
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In this debut episode they talk about their views on the CMA review and discuss the fairness of membership pricing, how it works in other sectors and if it will change the future of loyalty program design.
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Click on the link below to watch our first episode!
Share your thoughts in our latest LinkedIn poll
For our Monday Morning Insight, we discussed "Which Loyalty Innovation Will Remain Popular in 2024?
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Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.
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Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.
This Week's Loyalty Podcast
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Let's Talk a Little Loyalty
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#472: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality
In this weeks episode of Let’s Talk a Little Loyalty, Tom Peace?reviews the original podcast where?Paula Thomas?was joined by?Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.
Flycoin?is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.
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Click on the link below to listen now!
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