Weekly Round Up - 20/07/23
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Learn about the Latest Trends in Loyalty in this eBook?
The Loyalty People are pleased to share i360's most recent report, titled "In The Age of UX, Content, and AI". The eBook?investigates?the?substantial developments in customer retention across several workplace sectors.?
The ebook highlights how to take advantage of individual trends and what the most typical challenges organisations experience when adopting them into their marketing plans, by using insights from experts in practically every industry.
This report will introduce businesses and marketers to tried-and-true methods for developing great brand strategies that attract and maintain loyal customers by sharing our experiences.
Our very own MD, Tom Peace will be sharing his insights on "The uses (and challenges) of AI in marketing and loyalty activities".
Below we will share some quotes from Tom's section from the ebook
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"There definitely is a cross-over point though, when AI moves into the “real” world, in the way that we imagined from the portrayal of robots in the movies of our youth. For example, the launch of ChatGPT in November 2022 has created a lot of media interest as it is so accurate and simple to use"
"AI in it’s simplest form has, in fact, become a vital tool for any loyalty program in terms of analysing massive amounts of data, spotting trends and behavioural triggers and helping analysts to optimise decision making"
Alongside Tom, there will be experts from a variety of field who shared their knowledge and expertise on cultivating client loyalty.
If you want to discover how to differentiate your brand, surprise customers, and form deep ties, this report is for you.
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Click on the link below to download the report
This Week's Loyalty Podcast
Let's Talk A Little Loyalty
#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment
领英推荐
Listen in to hear?Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald ,?Epsilon’s ?Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.
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Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.
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Hosted by?Tom Peace
Share your thoughts in our latest LinkedIn poll
For our Monday Morning Insight, we discussed "Would you implement NFT's to your Loyalty Program?". You can click here to read the full insight
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Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.
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Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.