Weekly Round-Up 18/10/24

Learn more about Talon.One's upcoming webinar!

Join us for our upcoming webinar, “2025 Loyalty Trends: Innovations and Best Practices to Shape Customer Retention”, on November 5th at 2pm GMT. ?

Talon.One , the most flexible headless promotion and loyalty engine, powers smarter incentives for enterprises. We help global brands like Adidas, Live Nation, Carlsberg, Reebok, and Kraft Heinz create scalable, customizable promotions—without the need for coding. In this session, you’ll explore:

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?? Emerging trends: How AI and machine learning are reshaping personalisation.

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?? Innovative practices: Real-world examples of loyalty programs that deliver results.

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?? Best practices: Strategies to boost customer experience and build long-term loyalty.

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Our MD, Tom Peace will be hosting the webinar with Talon.One's Director of Industry Strategy Sam Panzer as our guest, who will be sharing actionable insights to keep you ahead of the curve. Whether you're a loyalty pro or just getting started, this session has something for you. Why Attend?

• Stay ahead with the key trends driving loyalty in 2025.
• Discover the tools and technologies transforming loyalty programs.
• Get practical strategies to deepen customer relationships.
• Don’t miss out—register now to secure your spot!

Turn your first time buyers into lifelong customers with the insights in our new eBook!

Last week, we released our third eBook 'Emotional Loyalty and Customer Relationships.

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This eBook will be your guide into turning your first time buyers into lifelong customers, by focussing on emotional loyalty! Maintaining emotional loyalty is critical for customer satisfaction, retention and lifetime value.

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Our loyalty experts will share their insights about creating connections with customers as well as utilising the tools and methods to increase your customer retention over many years

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?Below is a list of our partner contributors and loyalty experts:

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?? Voucherify

?? Antavo AI Loyalty Cloud

?? Tom Peace, Certified Loyalty Expert?

?? Nicki Helfet CLMP?

?? Claire Gartland

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Click the link below to learn about the power of emotional connectivity in modern loyalty programs!

Last month Pret A Manger announced changes to their subscription-based loyalty programme, where the value of this programme for members was altered (and reduced) significantly.?It’s been interesting to see the reactions in the industry and time will tell how customers react to this change.?

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Subscription schemes continue to be a massive growth area for the loyalty industry, triggered by members insatiable need for instant gratification.? We don’t want to wait for our membership benefits to accrue over time, or with spend.? We want them NOW and if that means we have to subscribe then TAKE OUR MONEY!!

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We see lots of different types of subscription programmes, especially in leisure and entertainment but every sector has variations of these models now.? So we are delving into this trend and asking our audience “When considering a subscription-based loyalty program, what is the most important factor to ensure its success:

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1. Value Proposition: The program must offer clear and compelling benefits to customers in exchange for their subscription fee.
2. Customer Engagement: Regular communication, personalised offers, interactive experiences and rewards to maintain a loyal subscriber base.
3. Retention Strategies: Retaining subscribers through strategies to reduce churn, such as providing exceptional customer service, continuously adding value to the program and monitoring customer feedback.
4. Financial Viability: It's essential to ensure that the subscription-based program is financially sustainable and profitable for your business.

Weekly LinkedIn Poll

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When considering a subscription-based loyalty program, what is the most important factor to ensure its success

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1. Value Proposition
2. Customer Engagement
3. Retention Strategies
4. Financial Viability

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Click on the link below to vote and share your thoughts