Weekly Round-Up 08/11/24

We are happy to announce the launch of a new eBook released by our partner Capillary Technologies called 'Say Goodbye to 80's Loyalty'.

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Customers are now looking for loyalty programmes that suits their needs in terms of value and interaction. Many traditional programmes are stuck in their ways and haven't adapted to modern techniques.

Capillary is a leading managed SaaS loyalty solution for enterprise brands worldwide. Powering over 100 enterprise-scale loyalty programs for companies like Tata, Optum, Shell, Domino’s, and Asics. Capillary has earned top spots on the Forrester Wave for Loyalty Solutions, along with key recognitions from Gartner, Everest Group and the SPARK Matrix.

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The eBook is your guide into the best modern techniques to engage with current and future customers. With the increase of loyalty programmes in all sectors, customers are now looking at businesses that offer the best rewards and engagement. This eBook will cover trends such as:

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? Hyper-Personalisation

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? AI-powered Insights

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? Gamification

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? Experimental Rewards

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Click on the link below to download the eBook and learn how you can modernise your loyalty programme with the latest trends!

Our webinar replay is now available to watch

On the 5th of November our MD Tom Peace hosted a Talon.One webinar with Sam Panzer, Director of Industry Strategy!

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The webinar had over 270 registrations and we excited to share the replay to everyone else who didn't have the chance to watch it live!

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In this webinar Tom and Sam talk about the loyalty trends that will be impactful leading into 2025 as well as:

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?? How AI and machine learning are reshaping personalisation.

?? Real-world examples of loyalty programs that deliver results.

?? Strategies to boost customer experience and build long-term loyalty.

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Click on the link below to watch the replay and use the password *G8fbwc4 to gain access!

Black Friday is fast approaching and there is always a lot of debate about whether these offers drive customer loyalty.? This week our poll asks you guys what you think about how much the biggest retail event of the year drives success for customer retention.

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There is no question that Black Friday has the ability to attract shoppers and incentivise purchases. The rush of discounts and deals during this annual shopping event often leads to increased customer engagement and repeat purchases. But just how effective is Black Friday in building long-term loyalty?

Weekly LinkedIn Poll

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Does Black Friday encourage you to remain loyal to a brand or do you shop based on deals alone?

1. BF drives loyalty

2. BF drives sign-up

3. BF is just churn

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Click on the link below to vote and share your thoughts

Last week's results

Last week's poll we asked our community 'What is the most important aspect in modern loyalty programmes?' 44% of the community voted for Individualisation, with Omnichannel Loyalty at a close second with 36% votes!