Weekly Round-Up 07/06/24

Discover Strategies to Boost Customer Engagement at our Presentation

Join like minded marketing and loyalty experts for a day full of ground breaking insights.

Tom will be hosting a presentation focussing on the how to evaluate a loyalty program to increase customer engagement no matter the industry or business goal! The presentation will explain the importance of how a loyalty program recognise, rewards and engages customers..... as well as exploring the common problem most modern loyalty programs face and what to do to avoid this.

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At the end of the presentation, there will be a Q&A which will provide the perfect opportunity to ask more questions!

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The Warsaw event will cover various topics including...

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??The overview of loyalty in Eastern Europe

??Loyalty program evaluation methods

??Real world case studies and methods surrounding AI

??The growing impact of loyalty in the Eastern Europe market

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Click on the link below to book your ticket and join in a day filled with loyalty experts!

New Loyalty Podcast Episode

n this instalment of Loyalty Chat with Tom, our Managing Director, Tom, sits down with Bogdan Shkarupa, CEO and Co-Founder of NeuCurrent.

NeuCurrent is a customer experience and personalisation platform, with clients across Europe and Ukraine.

Tom and Bogdan discuss the latest EU legislation resulting to brands having to focus on CO2 neutrality by 2030. As climate change has become a concerning matter for everyone around the world, how can businesses use this opportunity to target customers and reward 'green' behaviour.

Is this a win win for the consumer and businesses?

Click on the link below to watch as Tom and Bogdan discuss the complexity of sustainability rewards in loyalty!

Weekly LinkedIn Poll

?What techniques work best for companies trying to acquire more customers through personalisation

This week's LinkedIn poll is based on personalisation in the loyalty sector and the topics our MD talked about with Marigold and Halfolds. To explore this further we want to ask our community.....

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What techniques work best for companies trying to acquire engage customers through personalisation?

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1. Hobbies and Interests

2. Localisation

3. Previous purchases

4. Curated offers

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Click on the link below to cast your vote and join in the conversation!?